Client

Team

Billy Kwan; Annick Lee

Tags

Background

For KFC’s Limited Time Offer’s campaigns(LTO) we digitalize the booking/purchasing process and made it easier for customers to buy. We integrated data collection strategies and tracking into each campaign and extracted vital information for succeeding campaigns. Using the insights we gathered we implemented improvements that greatly increased conversions of new and existing customers.

Challenge

Previous Limited Time Offers (LTO) campaigns are conducted using traditional channels, it didn’t provide a way to encourage the audience to convert immediately

 

Client

Team

Billy Kwan; Annick Lee

Tags

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