Client

Team

Steppy Lo, Jasmine

Crystal Chow, Kain Lam

Tags

#Chatbot

Background

As mobile payment becomes the core platform to managing finances and purchases, Alipay HK aims to redefine convenience with their prevalent technology and services. PRIZM understands that navigating the digital realm can be daunting at times, users may find it difficult to keep pace with new functions and tools emerging in the horizon. Adhering to this need, we strategize a series of educational video campaigns and content as a 101 guide to the digital life.

Solution

The creative content received promising feedback. PRIZM’s strategy to localize the tone & manner of Alipay HK’s social character proved to be effective. By leveraging figurative local KOLs in the educational videos users were captivated and gladly shared it across social media. The content angle of the postings was derived from daily scenarios which significantly increased its relatability and helped the users to visualize their digital life with Alipay HK.

Client

Team

Steppy Lo, Jasmine

Crystal Chow, Kain Lam

Tags

#Chatbot
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