Introduction

MediLASE is a leading aesthetic medicine industry specialized in hair removal and skin caring. MediLASE understand customer behaviour is the best reflecting their preference and next move, which means a sales opportunity and chance to build a positive customer relationship.

Challenge

But there are several challenges: silos data and multi version of data impacted the decision efficiency and accuracy, plus huge amount of manual marketing campaign execution also stopped them to improve conversion rate.

Solution

Together with SAP, Prizm developed an intelligent CRM to predict the valuable customer preferences, e.g. their preferred visit time, preferred service on their specific body part, their customer value and purchase pattern. With such CRM, MediLASE will be able to access to single truth of customer and serve the client according to their preferences and promote the best solution, at right time through right channel.

Results

With the latest channel establishment like Whatsapp/Facebook chatbot/Prizmall(an Prizm e-com solution), MediLASE lift customer digital experienced to another level through highly personalised offering and digitized journey, of course the conversion rate is greatly improved too.