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Challenge

Friso requires a better solution to track each customer’s journey and interactions with the brand. The current system they employ requires a substantial amount of manpower, membership sign up is troublesome. The data collection was slow and disorganized making analysis difficult.

Solutions

We created a portal that conveniently allows customers to enquire product information/services and receive promotional messages, offers and brand activity updates.

Result

The portal that conveniently allows customers to enquire product information/services and receive promotional message, offers and brand activities.

User-friendly experience to enable signup via chatbot, generating over 10,000 engagements in 3 months

Reduced 52% time and manpower, enhanced 31% performance in segmented marketing campaigns

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