Client

Team

Zoey Chung, Phoebe Sin

Crystal Chow, Kena Lao

Abella Cheung, Kula Poon

Challenge

In order to nurture the curiosity of young people toward Hong Kong’s rich architecture, as well as the story/history and culture behind,, Hang Lung Properties (Hang Lung) orchestrated an unique architectural education program - “Hang Lung Young Architect Program”, to strengthen their better appreciation of those buildings, and to encourage them explore the stories and beauty behind.

Solutions

A launch video for the program was created using “Perspective Photography” and invited some of HK’s well-known “Carefree” actors (綠葉演員) to participate. Partnering with WalkinHK, city tours were organized for secondary school students. Further engagement included an interactive mobile app for the citytour & social media channels management.

Quote

綠葉演員默默耕耘多年,但燈光下嘅故事鮮為人知,就好似香港建築一樣,一磚一瓦各有特色,訴說住唔同嘅故事,但總會被時刻分秒必爭嘅香港人忽略。

Client

Team

Zoey Chung, Phoebe Sin

Crystal Chow, Kena Lao

Abella Cheung, Kula Poon

Related Showcases.