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Challenges

Most customers experience the brand through their mobile devices, How do we interact with the audience in a meaningful way that could capture awareness, maintain Cle de Pau’s elegant brand image

Solutions

We developed the AR experience using Face detection technology that flawlessly mapped the participant’s lip location and applied a delicate layer of the selected shade of lipstick and camera filters to emulate the colours from the Cashmere Lipstick Series.

Results

There were over ~15000 unique participants that engaged with the camera chatbot.  Since the Campaign launch in Aug 2018, the SALES of Cashmere Lipstick series increased by  ~13%

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