Challenge

To build a younger brand image for CMHK and rejuvenate the brand by resonating it with trending lifestyle and latest technology.

What We Did

We would like to launch a series of social media content and campaign riding the Olympics hype; however the content must be highly relevant to telecom and mobile phones. We thus brainstormed and created the "Finger Olympics". The idea is to encourage users to exercise their fingers so that they can excel the performance on their phones. 

We cooperated with a local artist to build a miniature stadium out of cardboard arts for the video shooting, and introduced few party games to the audience that they can enjoy with their friends while watching the Olympics at home. Besides a series of social media content, we also developed a mobile game that mimics the games in the video, and users were ranked and incentivized to further expand the reach.