Judged by an independent panel of high-calibre, client-side marketers, the 13th edition of the Agency of the Year Awards Hong Kong 2023 was held on 16 June to celebrate the success of agencies. Walking away with the prestigious Overall Agency of the Year was PRIZM Group which scored the highest number of accumulated points that saw it win with four gold and four silver awards. It was also crowned the Local Hero of the Year with six Local Hero awards.
The agency, which is 11 years old, has made a name for itself for thinking outside of the box. PRIZM believes digital is all about improving the user experience, and works with brands such as Sun Life Insurance, HSBC, McDonald's, Hysan & Lee Garden, and many others.
It started off as a boutique digital marketing agency in Hong Kong, but today PRIZM Group has grown into a global digital marketing agency that conjugates innovative technology, marketing creativity and data insights to deliver best of breed solutions to clients needing end-to-end digital transformation and marketing solutions.
Being an experienced digital marketing agency, its team understands the market and harnessesits knowledge to drive for success across a wide range of industries.
Some of the widely recognised campaigns from PRIZM come from the loyalty and CRM marketing sectors in collaboration with brands such as Chow Sang Sang, Omubsubi and Aptamil. The projects do not stop at just delivering the platform, the PRIZM team believes the best outcome requires the seamless fusion of strategic planning, content creative and technical enablement.
Meanwhile, this year MARKETING-INTERACTIVE added five categories to the award show rounding it up to 32 categories, including Brand & Design Consultancy of the Year, Market Research Agency of the Year and Programmatic Agency of the Year. With these categories, we wanted to separate the great from the good to recognise the impressive work that had been put together by advertisers and their partners.
Also, understanding that the success of the an agency often comes with an influx of youth and new ideas, with great teamwork and quality of work, this year weadded one new category, Rising Star. This category was created to celebrate the promising newbies within the industry that have shown resilience in the face of unyielding change.
MARKETING-INTERACTIVE would also like to thank our 21 judges for their time and effort in crowning our winners for the year.
You can view the full list of winners here. We hope to see you again next year!
Published by Marketing Interactive on 19 June 2023