Barfoot & Thompson is New Zealand’s largest real estate agency located in Auckland. During 2020’s Chinese New Year, the company sponsored the CNY Festival & Market Day at ASB Showgrounds to bolster the connection with the local Chinese community. The brand cooperated with Prizm creating an online-to-offline campaign celebrating CNY in hopes of collecting users’ data along with the objective to increase the number of subscribers on its social media platforms.
An interactive kiosk was featured at the event with a game that participants could play. Prior to playing the game, participants would need to input their personal information on their phone, interest points to obtain a QR code to active the game.
The game’s objective is to have participants look at a map of houses, including Barfoot & Thompson buildings, where a person would have 30 seconds to select all the B&F buildings. The higher the score, the better the prizes are that involved cash prizes.
With the launch of this campaign and the prizes that could be attained, over 200 users participated in the activity during the campaign day, and these people also subscribed to Barfoot & Thompson’s WeChat official account. Above all, Barfoot & Thompson was effective in data collection from the users, and this could be put into future marketing activities for the right target audience.