MitoQ – a health brand that niches in supplements – wishes to revise its brand image, and sustain customer loyalty through innovative digital activities such as online H5 games.To introduce this method, MitoQ selected to launch this during the Chinese New Year period to center the game around a specific theme.
Tandem with MitoQ, Prizm assisted their objectives through the construction of various promotional articles and an H5 game on WeChat. The game simultaneously provided enjoyment and information to depict to users about how MitoQ concentrates on the mitochondria more effectively than regular CoQ10 antioxidants.
With the assistance of the interactive game, MitoQ was able to express its product's function and its brand among 1000 participants. In addition, the game was effective as it could be easily shared amongst communities and was highly encouraged to participant due to the gifts that would be collected if you have the highest score.