Citta is a New Zealand furniture company that specialises in purposeful, beautiful, and original furniture and homeware for every room in one’s house. Originated in New Zealand, Citta wants to expand in the Chinese market through social media means to raise brand awareness in the Chinese community and increase sales conversion.
To enter and to appeal to the Chinese market, Citta chose to work with Prizm as this was an area out of their expertise. Prizm developed an official account for Citta on WeChat, and inside this made a "Mini Site" for them, which allowed users to efficiently seek product information that they would have an interest in.
By connecting the “Mini Site” inside the WeChat app with the brand website, Prizm eliminated time wasted for a user as they would not have to personally search for it. In regards to this, it shortens influence consideration and sales conversion, which translates to a good predictor that the brand is operating at a satisfactory rate.