MitoQ would like to enhance brand image and maintain customer loyalty through an online H5 game during Chinese New Year period. Meanwhile, the brand also planned to do market education about their products and their breakthrough formula.
Prizm assisted MitoQ to plan and execute the whole project which consists with 3 promotional articles and an H5 game. The game mechanism well educated the users about how MitoQ penetrates mitochondria more effectively than regular CoQ10 antioxidants. At the same time, the new year topic and attractive gifts also motivated people who are not familiar with the brand to join the game.