#Digital #Data #Payment
PRIZM.
Transcends The Average Digital Lens
Our Delivery.
New Normal.
to a.
New Future.
Established in 2012, Prizm Group is an award-winning integrated digital marketing agency headquartered in Hong Kong with offices located in Singapore, New Zealand and Australia.
The group combines innovative technology, marketing creativity and data insights to deliver best-of-breed marketing solutions to clients. Our team composition is unique in the market with talents coming from both the creative and marketing technology fields.
To cope with the ever-changing digital landscape, Prizm Group has evolved from a traditional advertising agency to integrate technology and digital marketing into one service. In the new norm, we seek to find new innovative ways to help you innovate, transform and scale your business in an increasingly complex marketing landscape.
時下企業不論規模大小，均注重社交媒體營銷，憑創意腦汁出謀獻策，藉網上造勢招攬更多生意。早於2011年，侯晉熙跟拍檔創立社交媒體營銷公司PRIZM，就選擇以IT開發作突圍招數；年前更打造自家系統ClickABite，讓客人點擊廣告內容後，一站式完成訂枱及網上付款，提高酒店、餐廳的營業額。 侯晉熙在美國大學畢業後，回流香港創立PRIZM，以社交媒體營銷作為公司定位。「當時Facebook算是新事物，未有太多公司用作營銷。隨着在美國已成為趨勢，我知道，香港將來亦會如此。」
Rethink.
Digital
Data
Payment
Digital
As a digital marketing agency in Hong Kong, we believe being digital is more than translating content from print to new media, rather it is a mindset transformation of how different components should be interconnected with digital innovations. Marring creativity and technology, only marketing campaign with a holistic digital approach capture and engage audience.
Data
We all know data is the fuel for analytics, and often that is all what we have. By digging into the data, more opportunities and trends can be explored. It is the effort of data scientists & analytics tools that allow us to pull insights and actionable strategies from the the data oceans of un-modelled data. We strive to personalise and refine customer experience as insight driven marketing shall prevail over intuition.
Payment
Digital payment has been around for decades, often regarded merely as a tool for collecting monies, while it actually can achieve more and play a significant role in the customer journey. Particularly for e-commerce, not only it affects the rate of conversion, payment data collected thru with process of tokenisation provides immense values for understanding one's customer journey in the current omni-channel environment.
At A Glance.
The digital marketing agency is a team of 200 employees across 5 global offices including Hong Kong, China, New Zealand Singapore and Canada.
We, as an online advertising agency, have built as substantial track record of delivering effective digital online advertising solutions to excel in the digital world.
GET IN TOUCH
The Flash.
Instagram - Age Limit For Branded Content Post
As an online advertising agency in Hong Kong, it is common to take age targeting as one of our main marketing approach. Instagram is now adding post-level age limit setting on the platform, which helps brands to promote products effectively within a limited budget. Due to certain brands or products (e.g. alcohol and drug) are only targeting a specific age group, with the new option, brands can restrict only people reaching a certain age...
Facebook - New Pages Experience
Facebook page still matters for digital marketing in Hong Kong. Heading into 2021, Facebook will be rolling out new features to the existing Facebook page system including a redesigned layout, the removal of page ‘Like’ button, bumped public figures’ comments, updated admin control, the safety and integrity verification, and a new Q&A format. In particular, the removal of page ‘like’ button has caught marketers’ eye with the shift of focus to page follow...
Instagram - Guides
Recently Instagram started publishing three new content sharing formats to all users, Instagram Guides. This new feature allows creators to share consolidated contents easily😉
Guides provide options for users to collect Instagram posts from themselves and other users, organize contents in a blog post format, and also share Guides content to Instagram Stories...
Client Partners.
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.jpg "Wyeth Nutrition")
