Lucky Draw & UGC campaign
It is common to see brands launching campaigns regularly to engage their followers, and often those campaigns offer incentive (anything from a small premium, cash gift card to bigger prize such as an iPhone) to increase the attractiveness and participation. Lucky draw is a popular format due to its simplicity, encouraging users to qualify by completing simple tasks for instance leaving a comment, sharing a post or sending a private message to the OA. If the brand reckons the prize is appealing and desires to generate extra exposure, UGC is the way to go. UGC campaigns might demand users to upload photos with relevance to the brand and campaign or launch polling events which is also a nice way to gain consumer insights.
Mini-games (H5)
H5 is a common term in the China marketing world. Within the WeChat ecosystem, once your official account is up and running, you may start to embed various H5 pages on your WeChat menu bar (i.e., navigation menu), and which the layout and content are fully customizable just like building a webpage by either displaying static information or containing interactive elements. Read more to understand what you can do with a H5 development.
Mini-programs
The term mini-program might be no strange to you as it has been trending in recent years. It is being utilized when your OA demands a complex software to be hosted within the WeChat ecosystem. Compared to a H5 page, mini-programs are designed to integrate with WeChat seamlessly such as WeChat payment and other social media sharing capabilities. Read more about some of the mini-programs showcases.