China Marketing

Interactive Campaigns

After we have devised a solid content strategy for our client’s WeChat OA (official account), hopefully we will begin to see a steady influx of new followers. It is then about time to plan for some interactive campaigns either for the purpose of a product / special sales launch or to recruit a larger membership base. The campaigns are often coupled with incentive or crazy offers, however there are still multiple campaign formats that we can consider each with their specific perks.