Why Baidu matters?
When it comes to search engine marketing, Baidu is the Google equivalent in China. With greater understanding and comprehension of the Chinese language and culture, Baidu dominates the Chinese market by taking up to more than 75% of the search volume (search 360 comes second with around 15% of the market share) while only around 2.3% of the searches happen on Google, the search giant in the western world. Similar to Google, Baidu not only operates search engine, it also holds a wide array of services like Map, Video and music portal, Translation tool, and an information hub just like Wikipedia.
We talked a lot about how Google & Baidu are similar, but it's actually more crucial to understand the variance. You might have been planning to deploy the same strategy and skill sets that have worked for Google, but the reality is Baidu played a different gameplay and that your site will unlikely rank top in the results. Prizm is here to assist brands to gain its way and build their presence on Baidu via our SEO skills and experience.
Our service scope includes:
● Setting up of the Baidu account
● Creating Simplified Chinese content for your website & optimization of website tags
● Setting up the hosting infrastructure in China (e.g., Baidu Wangpan, Alibaba Cloud, Tencent Cloud)
● Crafting high quality relevant content for the website and maintain regularly
● Creating content on other 3rd party platforms such as Zhihu (知乎)
● Defining a well-planned strategy and execution plan