What's New.

Hard work pays off! The annual AOTY is here again, and we are so honoured to have received 11 awards at the ceremony. It is such a great recognition to our team's hard work and dedication~We will continually put forth our best effort, and deliver more great works !

* Analytics Agency of the Year (Gold + local hero)

* B2C Agency of the Year (Bronze)

* Best Acquisition/Retention Agency of the Year (Sliver+local hero)

* Best Client-Agency Collaboration (Sliver+local hero)

* Digital Agency of the Year (Sliver+local hero)

* Innovative Agency of the Year (Sliver)

* Production Agency of the Year (Sliver)

Good News! 😍Prizm Group has swept 14 awards at Marketing Magazine’s The Loyalty and Engagement Awards 2020. A huge thanks to our data / CRM / development & marketing teams for being dedicated to all the projects, as well as our clients for the trust and support. We’ll continue to strive for the best and create more great works in the future. We’ll meet again soon~

Teaming up with Lancôme in their recent CNY campaign, we participated as a technology provider to bring good luck and big wishes to town~Let’s touch our dreams together in this coming CNY!

Read more.

During the The 27th INT'L baby/children products Expo, Prizm was responsible to innovate the check-in process for Friso's customers when they arrive at the event booth. By utilising facial recognition, customers pre-registered for the event by uploading a selfie photo, and then being verified at the event without the hassle of taking out their mobile phone. Extensive optimisation of the recognition engine was performed to ensure a perfect experience.

“Say Cheese” & check in :)

Credits:
Account Management: Evita tse, Anky tsang, Ryan lam
Designer: Versa Chan and Sandy Wan
Development: Timmy Tin and Keo Ho

Our team participated in HKTDC SmartBiz Expo 2018 during 5-7 December. We received much first-hand user experience from merchants about mobile payment, and enquiries about our one-stop e-commerce solution supported by us and other business units. Here, we would like to thank all who have provided support for the Expo.

May the glow of the moon surround you and light your way to happiness☺️☺️

Prizm is sponsoring JUOMA this year, the biggest marketing competition among the universities in Hong Kong. Jeffrey shared his tips with the participants at the opening ceremony and we all look forward to hearing some great pitches.

Thank you for your great support to make our Social CRM event a successful one! Your participation meant a lot to us. Hope to see you all again at our next event!

Special thanks to SAP and Kelvin from 新世界集團 New World Groupfor their trust and confidence in our work.

Campaign: Chatbot and Community Management Development
Award: Best Use of Smart Data Analytics
Client: Friso

We enabled Facebook & WeChat chatbot as new channels that conveniently allows customers to enquire product information and receive promotional messages. It provides a better solution to track the customer journey and interactions between the members and the brand. Nevertheless, users are able to register as a member thru the chatbots as well. As always, thank you for our client’s trust.

Credits:
Account Director: Kelvin Wong
Account Management: Evita Tse & Ryan Lam
Development: Timmy Tin, Snowky Cheung, Sandy Au & Yung Yeung
Data Scientist : Victor Leung, Tong Mui

Hard work pays off. Sincerely thank you all our beloved teammates for their dedication. The recognition from AOTY2019 awards means a lot to us.

* B2C Agency of the Year (Bronze x Local Hero)
* Best Client-Agency Collaboration (Silver x Local Hero
* Content Marketing Agency of the Year (Bronze)
* CRM & Loyalty Agency of the Year (Bronze)
* E-Commerce Agency of the Year (Silver x Local Hero)
* Production Agency of the Year (Bronze)
* Social Media Agency of the Year (Bronze)

Datatech’s William and Toby were honourably invited to give a talk in Lingnan University in April to introduce and promote AI and big data analytics to the future university graduates. 

Received his PhD and then being a research fellow in PolyU, the Chief Data Scientist Toby was no stranger to give a lecture about the latest development of AI and big data in front of the students. 

The Business Development Director William elaborated the business opportunities of AI and big data in the panel session.

Thank you for the surprise gift from Jebsen to celebrating our outstanding result at AOTY2019. The good news and amazing wine definitely made today the best day of the year.

Congratulations to Datatech which won the Hong Kong Business Technology Excellence Awrds (TEA) 2019 on 27 February for its AI-driven last mile logistics platform. Datatech’s Business Development Director William Hung visioned the AI technology and big data would be the key of business growth in the future.

Thank you Hong Kong Design Institute - HKDI for inviting us!

What a pleasure to share our Digital Marketing knowledge with students.

We really hope this sharing session did inspire you and have a positive influence on your life! 

Saw the big kiosk machines in 15/F weeks ago? Prizm responds the design of the QR code redemption program of the kiosks for DBS Chinese New Year red pocket campaign. 3 kiosk machines are now each put in Tsim Sha Tsui K11, Mong Kok T.O.P. and Lan Kwai Fong.

Numerous companies join the fray to offer red packets during lunar new year. PRIZM came up with a out-of-the-box campaign offering unprecedented to surprise to our dear DBS customers. By leveraging chatbot & vending kiosk technology, red packets redemption campaign was revamped, allowing a seamless experience from engaging on client's social media channel to offline activation!

Account Management: Tiffany Ching, Joey Lo, Edith Tang
Designer: Versa Chan, Sandy Wan
Development: Ray Kong, Timmy So

Many newcomers who come to interview or start their work on day 1 might be curious about the colourful wall picture on 15/F. The portrait is Michael Jordan (yes, Kenneth is a big fan of basketball and MJ is the common idol of basketball fans) and it is a piece to celebrate the 30th anniversary of the brand name Air Jordan exclusively designed for him. Click this link to find out why this piece was created.

Painted in by Michael Lau in 2015 Signed by Michael Lau and Michael Jordan Location: 15/F, next to the stairs

This Christmas, we prepared a special gift to our partners - To thank them for their trust and support in this year. Hope that you’d love it! 

Not to mention that the coasters were made of the used coffee grounds and natural materials!!! 
 

*Coasters - Collaborated with Eco-Greenergy綠行俠
*Handmade chocolate by Sayvour

Datatech’s flagship F&B booking and marketing platform now settles in Royal Pacific Hotel and Marco Polo Hotel Group. It is the combined effort of us, Datatech and Prizm teams contributing their payment technology, AI and digital marketing.

Its truly a pleasure working with AS Watsons😄
And this award🏆, does put a smile to our faces 😄😄😄

Campaign Title: Give a Smile AR Campaign
Award Title: Best Idea - Social Corporate Responsibility

Credits:

Account Management: Zoey Chung, Candy Chan, Kenix Lau, Kineks Chu

Content creative: Zoey Chung

Designer: Winston Leong

 #KeepCalmAndSmile #笑一笑

Our founder, Jeffrey Hau was honoured to be invited as one of the panelists at Marketing Magazine’s Customer Engagement Conference 2017 and sharing his expertise and experience of creating winning engagement plans for brands and generating a dynamic engagement cycle via an online brand community.

We WIN BIG!!! PRIZM Group has garnered 7 awards, including the "BEST of SHOW - AGENCY" title, at Marketing’s inaugural eCommAs Awards 2017. Thanks for our clients and teams.