What's New.

Thanks for having us! We are glad to be part of the "Omnichannel Marketing Asia" conference held by Marketing Interactive last Wednesday!🎊 Our Co-Founder & Director, Jeffrey Hau, shared his idea of orchestrating a consumer-centric chatbot that covers omnichannel touch points and listed some of the important pull factors for consideration during the design process 🤖

We had a great time connecting with likeminded marketing professionals and listening to their inspiring insights. We hope that our audience have enjoyed the sharing and gained a few key takeaways in the process 💡

#PRIZMGroup #PRIZMSharing #MMHK2022 #omnichannelmarketingasia #MessagingBot

Say hello to all HKUST Studentsssssss

Today is Day 4 of Career Mosaic and PRIZM is now at The Hong Kong University of Science and Technology - HKUST 2022 Mosaic Career Fair !

Come meet us this afternoon to find out more about our internship programme and other job openings

#HKUST #MosaicCareerFair2022 #PRIZMGroup #PRIZMSharing

今年PRIZM就搵咗東華三院屬下嘅烘焙餐飲社企 iBakery 愛烘焙麵包工房 推出月餅禮盒，答謝各位客戶同夥伴10年嚟嘅支持。

iBakery積極聘用殘障人士，相信每個人只要有熱情就可以發揮最大嘅力量，信念同PRIZM不謀而合，因為我哋10年嚟一直相信只要用心就可以為客戶送上最好嘅作品。而呢份認真都多得大家識欣賞，嚟緊希望各位繼續支持我哋呢班咁有火嘅熱血份子啦！

In order to thank all of our clients and partners’ support over the decade, PRIZM has collaborated with iBakery—a social enterprise under Tung Wah Group of Hospitals, to launch a Mooncake Gift Set this year .

iBakery employs people with disabilities, as they believe passion enables everyone to exhibit their greatest potential. This belief resonates with us, PRIZM, which always believes a piece of phenomenal creation comes from a creator who works with their heart and soul . Feeling grateful for all the recognition, we sincerely hope all of you could keep supporting us, the enthusiastic iBakery and PRIZM !

#HappyMidAutumn #十年喜月 #ADecadeOfJoy #PRIZMGroup #iBakery #PRIZMSharing

今次活動透過VR虛擬技術，將李小龍故居嘅細節一一重現眼前，務求令大家猶如置身現場一樣，欣賞故居同時與故居互動！而除咗VR體驗環節外，場內亦有展出各種展品，部分展品更加係首次作公眾展出！

誠邀您於今日起至八月十四日到訪「擬遊未盡—李小龍故居復現企劃」活動，齊齊作客李小龍虛擬故居

Striving to present the bits and pieces inside Bruce Lee’s former home before your very eyes, let’s immerse yourself in the exhibition alongside our VR technologyEnjoy the interaction with Bruce Lee’s former home while experiencing the entertaining VR！ Besides the VR experience, some of the Bruce Lee collectibles are on display for the very first time in public.

Perfect opportunity to explore Bruce Lee’s Home in Metaverse! Come by and visit us on today - 14 August and be a guest at Bruce Lee’s Former Mansion

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活動詳情 Event Details

地點Location：

銅鑼灣羅素街38號地下D舖

Shop D, G/F, Soundwill Plaza, 38 Russell St, Causeway Bay

開放日期Date：

06/08/2022 - 14/08/2022

開放時間Opening Hours：

SUN - THURS ：11am - 8pm

FRI、SAT：11am - 9pm

免費入場

Free Admission

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#PRIZMSharing #bruceleeverse #李小龍擬遊未盡 #FreeAdmission #免費入場

終於可以同大家宣布Prizm於本年度其中一個非常有意義嘅企劃

今次非常高興同 Bruce Lee Club 李小龍會 聯手舉辦「擬遊未盡-李小龍故居復現企劃」。 經過好多風風雨雨後，李小龍故居最終都未能保存，所以我哋都好希望運用科技和創意，繼續保育文化及傳統；並從中加入Web3.0元宇宙元素， 不止能夠將故居虛擬地保存，更希望達到傳承嘅理念，喺不久嘅將來邀請更多創作者共同參與，將李小龍先生嘅精神永久傳承畀未來新生代！

8月5日開始，歡迎大家嚟到銅鑼灣參與「擬遊未盡-李小龍故居復現企劃」嘅活動！ 詳情稍後公布。

We are excited to announce the kickoff of a very meaningful project by PRIZM in 2022. Partnering with Bruce Lee Club 李小龍會 , we are launching the long-awaited project “Revival of the Memory: Bruce Lee’s Home in Metaverse”.

It was a great loss to Bruce Lee's global fans when his former Hong Kong home was demolished in 2019. Our wish is to recreate the scene and revive this cultural heritage by using Web 3.0 technology and Metaverse elements. Most of all, we look forward to welcoming creators around the globe and co-create with us. It is our mission to pass on the spirit of Bruce Lee to future generations.

Join us in early Aug in Causeway Bay to "experience" Bruce Lee’s Home in Metaverse! Details will be announced shortly.

Know more: 李小龍會以VR技術重現巨星故居　目標明年李小龍50周年忌辰推出

#Bruceleeverse #李小龍擬遊未盡 #Metaverse #Web3.0 #PRIZMGROUP #李小龍會 #PRIZMSharing

10年時間話長唔長，話短唔短。不過對於PRIZM嚟講，踏入成立10周年絕對係一項重要嘅里程碑🌟！

喺上星期五嘅 #AOTY2022，我哋有幸得到評判們嘅一致肯定，獲頒Overall Agency of the Year大獎及8個類別共15個獎項✨！感激客戶們多年嚟嘅信賴同支持，以及各部門同事不斷揮灑熱情嘅汗水，成就出無數大大小小嘅Campaignsss。嚟緊我哋會向住下一個10年繼續進發，為各大品牌再創佳績，盼望更多奇遇會一直來臨🏆！

The years might have passed in the blink of an eye, but stepping into our 10th anniversary is surely a milestone for PRIZM🌟!

We are honoured to receive 15 recognitions at #AOTY2022 last Friday, including the Overall Agency of the Year and other awards in 8 categories✨! Thanks to our clients’ trust and support, not to mention our teammates who have been going the extra mile for the campaigns. From one decade to another, we hope to create amazing results for various brands and miracles along the way🏆!  

* Overall Agency of the Year Award - PRIZM

* B2C Agency of the Year (Gold & Local Hero)

* CRM & Loyalty Agency of the Year (Gold & Local Hero)

* Data Analytics Agency of the Year (Gold & Local Hero)

* E-Commerce Agency of the Year (Silver & Local Hero)

* Innovative Agency of the Year (Gold & Local Hero)

* Integrated Marketing Agency of the Year (Bronze)

* MarTech Agency of the Year (Gold & Local Hero)

* Production Agency of the Year (Bronze)

#PRIZMGroup #Award2022 #開心仔 #唔止多謝自己 #仲要多謝各大客戶 #搞到人哋眼SipSip

2022年第一份成績表新鮮出爐喇🏆

PRIZM於噚晚The Loyalty & Engagement Awards 2022中，以三個品牌嘅項目榮獲七個獎項～～～萬分感謝客戶嘅信任，以及同事們一直以嚟辛勤嘅付出！❤️

PRIZM has grabbed 7 awards in The Loyalty & Engagement Awards 2022 last night🏆Once again, none of these can happen without clients’ trust, and of course that includes our beloved teammates as well❤️

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Danone 

• Best Loyalty Campaign – Launch/Rebranding | Gold

• Best Loyalty Programme – Retail | Gold

• Best Use of Smart Data Analytics | Silver

• Best Loyalty Programme – Food & Beverage |  Bronze

Sun Life Hong Kong 

• Best Omni-Channel Strategy | Silver

• Best Social Media Strategy | Bronze

MediLASE 

• Best Loyalty Programme – Fashion & Beauty | Bronze

【 Happy Tiger Year to everyone 】

執埋手尾，又係時候收爐準備過個靚虎年喇

PRIZM仝人喺度祝大家來年好事滾住嚟，齊齊「虎」氣沖天！

我哋將於初八啟市，到時𢭃完利是再同大家見面！

【 Happy Tiger Year to everyone 】

Time to get the remaining tasks done, and have ourselves ready for the Year of the Tiger

May you all have a prosperous lunar new year filled with that roaring tiger energy!

We’ll see you again on 8th February after the red packet season!

#多勞多得有回報 #KPI靚仔就最好 #有虎碌無符碌 #Bonus多到眼仔碌碌

#HappyNewYear #TheYearOfTheTiger

【  Merry Christmas & Happy Tiger Year to everyone  】

咦……乜聖誕鹿同隻老虎轉圈跳舞咁Happy嘅？因為佢哋準備同你轉入新一年呀！喺度預祝大家聖誕快樂，新年進步～呢個假期一於啤盡佢，Cheers！

We have made it to the end of 2021! We wish you all a Merry Christmas, and let’s rock the year of tiger like a true boss ! Cheers!

#2022我哋嚟喇 #2022HereWeAre #MerryChristmas #HappyNewYear #HeresToMoreJoyAndSuccess #PRIZMGroup #PRIZMSharing

 話咁快又一年
上星期五，PRIZM全體同事齊齊放低工作半日，一齊抽下獎，老細同事聚首一堂飲飽食醉
祝願嚟緊新一年好事「鹿」續有嚟、「虎」氣沖天！Cheers！ 

We have made it to the end of 2021 
On Friday afternoon last week, all PRIZM staffs put aside of their work on hand, and enjoyed a joyful time in lucky draw and great feast  May all of you have a lovely Christmas, and cheers to 2022 for more prosperity and triumphs on the way! Cheers！

#FYI今年係PRIZM成立十周年喇
#祝願公司嚟緊有更多個十年～
#玩盡Party後嘅工作天 #同事依然眼仔鹿鹿 #做嘢永遠無虎碌
#WorkHardPlayHarder #MerryChristmas #HappyNewYear #CheersTo2022 #TheYearOfTheTiger 

喺前晚嘅Marketing Excellence Awards 2021中，PRIZM同親愛嘅客戶Sun Life Hong Kong，以及Narrow Door齊齊拎走兩個獎座 

辛苦咗一年，再次多謝SLHK一直以來嘅支持與信任，以及同事們嘅努力和汗水，期望喺來年嘅頒獎禮中繼續同班同事上台再領獎！

Excellence in Corporate Social Responsibility | Bronze
Excellence in Insurance Marketing | Bronze

#PRIZMGroup #MEA2021 #Award2021 

剛過去嘅星期二，我哋嘅Director Jeffrey受邀於OmniChannel Marketing Asia 2021， 與業界人士分享關於客戶數據分析以及Customer Loyalty嘅見解，並探討規劃Customer Journey對品牌嘅重要性

希望今次嘅分享可以令咁多位參加者對OmniChannel Marketing有更多嘅了解啦！

Thank you for having PRIZM at the OmniChannel Marketing Asia 2021 last Tuesday. Our Director Jeffrey shared his views on Zero Party Data and Customer Loyalty at the event, and he also further discussed the importance of mapping a complete customer journeys for brands. We hope that the audiences have gained some new insights throughout the event!

#PRIZMGroup #MMHK2021 #OmniChannel #CustomerLoyalty

Simply overjoyed to hear the good news from Nestlé Hong Kong! PRIZM is delighted with the award of 2020 Most Influential Brand in Hong Kong from Facebook (Meta)  None of this would be possible without the greatest trust of Nestlé Hong Kong, huge support of OMD and of course the massive efforts made by our beloved PRIZM teammates as well!

Looking forward to more success from all of us in future!

#PRIZMGroup #nestlehongkong #Facebook #Award2021 

今個中秋節，PRIZM精心挑選咗由 Mosi mosi 無事無事研究所 出品嘅月餅禮盒作為送畀客戶及Partner嘅小小心意 Mosimosi係一間以人為本嘅設計工作室，一直致力以人性化嘅創意設計，喚起大家對社會不同能力人士嘅關注。而今年Mosimosi就同小時就被診斷有自閉症譜系障礙和焦慮症嘅藝術家John Lee合作，推出咗依款精美又有意思嘅月餅禮盒！⁣
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John相信人嘅能力或者各有不同，但同樣渴望融入群體，於是就同Mosimosi諗到以幾隻兔仔象徵唔同嘅人 — 喺包裝最右嘅兔仔代表自閉症人士，另一隻玉兔回頭邀請佢加入，就代表住我哋，帶出不同能力人士努力走近我哋時，我哋都要正面接納，令佢哋可以成為社會看見嘅一分子⁣

#HappyMidAutumn #PRIZMGroup #Mosimosi

3金5銀2銅...唔係講緊奧運成績呀，係數緊噚晚拎咗幾多個獎座返嚟呀   ⁣
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PRIZM於DigiZ Awards中榮獲十個獎項，再次多謝客人sss支持與信任，以及同事sssssss嘅創意力量幻想同汗水，來年繼續努力做出好成績！ ⁣
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Best Digital Performance Campaign - Silver⁣
Best UI/UX - Gold | Silver | Bronze⁣
Most Engaging Mobile Campaign - Silver⁣
Most Innovative Use of Technology - Silver⁣
Best O2O Strategies - Gold | Silver⁣
Best Sales Lead Generation Solution - Bronze⁣
Best Use of Influencer - Gold⁣
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#PRIZMGroup #DigiZAwards2021 #Award2021

The fruit of hard work is the sweetness! ⁣
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2020 was a year dominated by the single topic Covid-19, while PRIZM took an active role in assisting our clients on digital transformation missions. By establishing eCommerce platforms, consolidating the workflow of Customer Relationship Management (CRM), and developing AI Chatbot for businesses, PRIZM team strive to facilitate the seamless integration of online and offline businesses for brands.⁣
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PRIZM has honorably won 27 awards in Mob-Ex Awards and Asia e-Commerce Awards 2021, including the Brand of the Year and Agency of the Year ! ⁣
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A huge thanks to our client trust and of course the dedication of our team. PRIZM team will continue to shine in 2021!⁣
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#PRIZMGroup #MobExAwards #AeA #Award2021 

We are honoured to have won 3 Awards at the Agency of the Year Awards this year! We would like to express our most heartfelt appreciation to our clients and partners for their unwavering support for the past year. To our PRIZM colleagues, this would not have been possible without your unceasing flow of creativity! Thank you for creating outstanding marketing campaigns time and time again! ⁣
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Being recognised for our achievements is a huge joy. Hmm, we wonder if we could get the cherry on top with some yummy treats from the boss himself... 😎⁣
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#PRIZMGroup #Agencyoftheyear #AOTY2021 #Award2021

PRIZM has grabbed 5 awards in MARKies Awards 2021 last night! Once again, none of these can happen without clients’ trust, and of course that includes our beloved teammates as well! ⁣
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Sunlife Hong Kong (Big Thanks to Narrow Door ! )⁣
• Best Idea – Customer Acquisition - Silver⁣
• Best Idea – Integrated Marketing - Bronze⁣
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Hysan Mall ⁣
• Best Use of CRM - Silver⁣
• Best Use of Digital Solution - Silver⁣
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Friso ⁣
• Best Use of CRM - Bronze⁣
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#PRIZMGroup #MARKies #Award2021

放完年假第一件事當然係要開個靚頭，迎接舞獅採青！
新一年恭祝大家好運生財，瑞氣臨門！

What's better than welcoming lion dance with a “green-picking” performance as a good start of the new business year ?
Wishing you all a “saang choi” and prosperous year !

#PRIZMGroup #CNY2021 #HappyLunarNewYear

Congratulations to DataTech Team! Prizm Group’s CRM/Data team has recently received the “Outstanding Intelligence Investment Data Management Platform” award in Fintech Award 2020 held by ET Net.⁣
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To tackle the geographical barrier to accessing services faced by customers, DataTech team assisted financial service providers delivering a eKYC solution (remote account opening system). By working with certification authorities and technologies recognized by SFC, our all-in-one integrated platform is capable to handle the identity and biometric authentication process while supporting the latest e-signature technology. It allows customers to remotely complete account verification and document signing process with ease.⁣
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By using open api, the integrated platform also offers price quotes of various financial products and allows customers to place a trade order. Customers can trade Stock, Bond and other OTC Derivatives Products at anytime and anyplace.⁣
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This project enables financial service provider to maintain uninterrupted customer and sales services to local and oversea customers during the pandemic. Thanks again for the trust and support from our client KAB and ET Net !⁣
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#PRIZMGroup #DataTech #FintechAward #ETNet

Merry Xmas and Welcome 2021 !⁣
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Time to wave goodbye to 2020 and ring in 2021!⁣
Let’s say a proper farewell and welcome a better 2021!⁣
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即將送別跌宕起伏嘅2020，急不及待向新一年say個hi！⁣
Hello 2021，我哋嚟喇！⁣
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#2020去去速速走 #走咗唔好擰返轉頭喇 #不過希望在明年呀嘛 ⁣
#PRIZMGroup #Xmas2020 #Merrychristmas

Thank you HKTDC for inviting PRIZM to join the DesignInspire Online Webinar, our Director Jeffrey shared his views on the upcoming digital & eCommerce marketing trends especially in the post-covid world. We really hope that the audiences have gained some new insights! ⁣
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#PRIZMGroup #UserExperience #HKTDC

During the The 27th INT'L baby/children products Expo, Prizm was responsible to innovate the check-in process for Friso's customers when they arrive at the event booth. By utilising facial recognition, customers pre-registered for the event by uploading a selfie photo, and then being verified at the event without the hassle of taking out their mobile phone. Extensive optimisation of the recognition engine was performed to ensure a perfect experience.

“Say Cheese” & check in :)

Credits:
Account Management: Evita tse, Anky tsang, Ryan lam
Designer: Versa Chan and Sandy Wan
Development: Timmy Tin and Keo Ho

Our team participated in HKTDC SmartBiz Expo 2018 during 5-7 December. We received much first-hand user experience from merchants about mobile payment, and enquiries about our one-stop e-commerce solution supported by us and other business units. Here, we would like to thank all who have provided support for the Expo.

Thank you for your great support to make our Social CRM event a successful one! Your participation meant a lot to us. Hope to see you all again at our next event!

Special thanks to SAP and Kelvin from 新世界集團 New World Groupfor their trust and confidence in our work.

Datatech’s William and Toby were honourably invited to give a talk in Lingnan University in April to introduce and promote AI and big data analytics to the future university graduates. 

Received his PhD and then being a research fellow in PolyU, the Chief Data Scientist Toby was no stranger to give a lecture about the latest development of AI and big data in front of the students. 

The Business Development Director William elaborated the business opportunities of AI and big data in the panel session.

Congratulations to Datatech which won the Hong Kong Business Technology Excellence Awrds (TEA) 2019 on 27 February for its AI-driven last mile logistics platform. Datatech’s Business Development Director William Hung visioned the AI technology and big data would be the key of business growth in the future.

Saw the big kiosk machines in 15/F weeks ago? Prizm responds the design of the QR code redemption program of the kiosks for DBS Chinese New Year red pocket campaign. 3 kiosk machines are now each put in Tsim Sha Tsui K11, Mong Kok T.O.P. and Lan Kwai Fong.

Numerous companies join the fray to offer red packets during lunar new year. PRIZM came up with a out-of-the-box campaign offering unprecedented to surprise to our dear DBS customers. By leveraging chatbot & vending kiosk technology, red packets redemption campaign was revamped, allowing a seamless experience from engaging on client's social media channel to offline activation!

Account Management: Tiffany Ching, Joey Lo, Edith Tang
Designer: Versa Chan, Sandy Wan
Development: Ray Kong, Timmy So

Many newcomers who come to interview or start their work on day 1 might be curious about the colourful wall picture on 15/F. The portrait is Michael Jordan (yes, Kenneth is a big fan of basketball and MJ is the common idol of basketball fans) and it is a piece to celebrate the 30th anniversary of the brand name Air Jordan exclusively designed for him. Click this link to find out why this piece was created.

Painted in by Michael Lau in 2015 Signed by Michael Lau and Michael Jordan Location: 15/F, next to the stairs

Datatech’s flagship F&B booking and marketing platform now settles in Royal Pacific Hotel and Marco Polo Hotel Group. It is the combined effort of us, Datatech and Prizm teams contributing their payment technology, AI and digital marketing.