What's New.

The fruit of hard work is the sweetness! ⁣
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2020 was a year dominated by the single topic Covid-19, while PRIZM took an active role in assisting our clients on digital transformation missions. By establishing eCommerce platforms, consolidating the workflow of Customer Relationship Management (CRM), and developing AI Chatbot for businesses, PRIZM team strive to facilitate the seamless integration of online and offline businesses for brands.⁣
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PRIZM has honorably won 27 awards in Mob-Ex Awards and Asia e-Commerce Awards 2021, including the Brand of the Year and Agency of the Year ! ⁣
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A huge thanks to our client trust and of course the dedication of our team. PRIZM team will continue to shine in 2021!⁣
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#PRIZMGroup #MobExAwards #AeA #Award2021 

We are honoured to have won 3 Awards at the Agency of the Year Awards this year! We would like to express our most heartfelt appreciation to our clients and partners for their unwavering support for the past year. To our PRIZM colleagues, this would not have been possible without your unceasing flow of creativity! Thank you for creating outstanding marketing campaigns time and time again! ⁣
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Being recognised for our achievements is a huge joy. Hmm, we wonder if we could get the cherry on top with some yummy treats from the boss himself... 😎⁣
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#PRIZMGroup #Agencyoftheyear #AOTY2021 #Award2021

PRIZM has grabbed 5 awards in MARKies Awards 2021 last night! Once again, none of these can happen without clients’ trust, and of course that includes our beloved teammates as well! ⁣
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Sunlife Hong Kong (Big Thanks to Narrow Door ! )⁣
• Best Idea – Customer Acquisition - Silver⁣
• Best Idea – Integrated Marketing - Bronze⁣
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Hysan Mall ⁣
• Best Use of CRM - Silver⁣
• Best Use of Digital Solution - Silver⁣
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Friso ⁣
• Best Use of CRM - Bronze⁣
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#PRIZMGroup #MARKies #Award2021

放完年假第一件事當然係要開個靚頭，迎接舞獅採青！
新一年恭祝大家好運生財，瑞氣臨門！

What's better than welcoming lion dance with a “green-picking” performance as a good start of the new business year ?
Wishing you all a “saang choi” and prosperous year !

#PRIZMGroup #CNY2021 #HappyLunarNewYear

Congratulations to DataTech Team! Prizm Group’s CRM/Data team has recently received the “Outstanding Intelligence Investment Data Management Platform” award in Fintech Award 2020 held by ET Net.⁣
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To tackle the geographical barrier to accessing services faced by customers, DataTech team assisted financial service providers delivering a eKYC solution (remote account opening system). By working with certification authorities and technologies recognized by SFC, our all-in-one integrated platform is capable to handle the identity and biometric authentication process while supporting the latest e-signature technology. It allows customers to remotely complete account verification and document signing process with ease.⁣
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By using open api, the integrated platform also offers price quotes of various financial products and allows customers to place a trade order. Customers can trade Stock, Bond and other OTC Derivatives Products at anytime and anyplace.⁣
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This project enables financial service provider to maintain uninterrupted customer and sales services to local and oversea customers during the pandemic. Thanks again for the trust and support from our client KAB and ET Net !⁣
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#PRIZMGroup #DataTech #FintechAward #ETNet

Merry Xmas and Welcome 2021 !⁣
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Time to wave goodbye to 2020 and ring in 2021!⁣
Let’s say a proper farewell and welcome a better 2021!⁣
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即將送別跌宕起伏嘅2020，急不及待向新一年say個hi！⁣
Hello 2021，我哋嚟喇！⁣
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#2020去去速速走 #走咗唔好擰返轉頭喇 #不過希望在明年呀嘛 ⁣
#PRIZMGroup #Xmas2020 #Merrychristmas

Thank you HKTDC for inviting PRIZM to join the DesignInspire Online Webinar, our Director Jeffrey shared his views on the upcoming digital & eCommerce marketing trends especially in the post-covid world. We really hope that the audiences have gained some new insights! ⁣
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#PRIZMGroup #UserExperience #HKTDC

During the The 27th INT'L baby/children products Expo, Prizm was responsible to innovate the check-in process for Friso's customers when they arrive at the event booth. By utilising facial recognition, customers pre-registered for the event by uploading a selfie photo, and then being verified at the event without the hassle of taking out their mobile phone. Extensive optimisation of the recognition engine was performed to ensure a perfect experience.

“Say Cheese” & check in :)

Credits:
Account Management: Evita tse, Anky tsang, Ryan lam
Designer: Versa Chan and Sandy Wan
Development: Timmy Tin and Keo Ho

Our team participated in HKTDC SmartBiz Expo 2018 during 5-7 December. We received much first-hand user experience from merchants about mobile payment, and enquiries about our one-stop e-commerce solution supported by us and other business units. Here, we would like to thank all who have provided support for the Expo.

Thank you for your great support to make our Social CRM event a successful one! Your participation meant a lot to us. Hope to see you all again at our next event!

Special thanks to SAP and Kelvin from 新世界集團 New World Groupfor their trust and confidence in our work.

Datatech’s William and Toby were honourably invited to give a talk in Lingnan University in April to introduce and promote AI and big data analytics to the future university graduates. 

Received his PhD and then being a research fellow in PolyU, the Chief Data Scientist Toby was no stranger to give a lecture about the latest development of AI and big data in front of the students. 

The Business Development Director William elaborated the business opportunities of AI and big data in the panel session.

Congratulations to Datatech which won the Hong Kong Business Technology Excellence Awrds (TEA) 2019 on 27 February for its AI-driven last mile logistics platform. Datatech’s Business Development Director William Hung visioned the AI technology and big data would be the key of business growth in the future.

Saw the big kiosk machines in 15/F weeks ago? Prizm responds the design of the QR code redemption program of the kiosks for DBS Chinese New Year red pocket campaign. 3 kiosk machines are now each put in Tsim Sha Tsui K11, Mong Kok T.O.P. and Lan Kwai Fong.

Numerous companies join the fray to offer red packets during lunar new year. PRIZM came up with a out-of-the-box campaign offering unprecedented to surprise to our dear DBS customers. By leveraging chatbot & vending kiosk technology, red packets redemption campaign was revamped, allowing a seamless experience from engaging on client's social media channel to offline activation!

Account Management: Tiffany Ching, Joey Lo, Edith Tang
Designer: Versa Chan, Sandy Wan
Development: Ray Kong, Timmy So

Many newcomers who come to interview or start their work on day 1 might be curious about the colourful wall picture on 15/F. The portrait is Michael Jordan (yes, Kenneth is a big fan of basketball and MJ is the common idol of basketball fans) and it is a piece to celebrate the 30th anniversary of the brand name Air Jordan exclusively designed for him. Click this link to find out why this piece was created.

Painted in by Michael Lau in 2015 Signed by Michael Lau and Michael Jordan Location: 15/F, next to the stairs

Datatech’s flagship F&B booking and marketing platform now settles in Royal Pacific Hotel and Marco Polo Hotel Group. It is the combined effort of us, Datatech and Prizm teams contributing their payment technology, AI and digital marketing.