Knowledge is Power. Sharing is a Virtue.
Aug 25, 2023
Building Loyalty Among Tourists
Brands invest in loyalty programs to retain customers in the local market, but they often overlook t...
Jul 6, 2023
The power of automation on social: Case study on SHISEIDO’s #POWERFULEYE campaign
SHISEIDO has enhanced its digital customer journey by introducing an Instagram story-activated chatb...
Jun 28, 2023
Beyond Harbour Chill Carnival's free shows and X-Games elements: What more can be done?
HongKongers have snapped up 14,000 tickets within minutes for the upcoming free concerts featuring l...
Jun 19, 2023
PRIZM Group wins big at Agency of the Year Hong Kong 2023
Judged by an independent panel of high-calibre, client-side marketers, the 13th edition of the Agenc...
May 29, 2023
Social media can be a 'double-edged sword' during a crisis. How can brands better leverage it?
Social media can help brands and companies share urgent news and updates during a crisis. However, s...
Apr 20, 2023
From concept to completion: How PRIZM helped Cow & Gate build a successful robust rewards programme in record time
Over the years, PRIZM has collaborated with numerous clients from different sectors, yielded promisi...
Apr 18, 2023
How brands in HK can leverage 'deinfluencing' to cope with change in consumer behaviour
Influencer marketing is so hot in Hong Kong and it is often used by brands to promote their products...
Mar 13, 2023
Travel searches for HK soar: How can players best capitalise on the trend?
With the lifting of all travel restrictions and most of the social distancing measures since Decembe...
Mar 10, 2023
PRIZM develops successful Sun Life Hong Kong x Yobe MPF campaign by leveraging O2O2O strategy
Given the unprecedented challenges MPF providers have faced during the pandemic, it is getting harde...
Mar 9, 2023
'Ads should rely less on outdated and demeaning stereotypes,' say HK female adland creatives this IWD
It's International Women's Day (IWD) and we have seen an influx of brands across the globe trying to...
Feb 24, 2023
'Substantial effort in pooling talents needed in HK Budget 2023', say HK adland leaders
Hong Kong’s finance chief Paul Chan has laid out the upcoming financial plan for the public and busi...
Jan 10, 2023
Hong Kong adland leaders share their wishes for 2023
Last year placed the advertising industry in Hong Kong with a sea of challenges as the world learnt...
Oct 6, 2022
13 Essential Instagram Updates
Instagram has made several changes to their platform in 2022, including reels, NFT and more. Want t...
Oct 5, 2022
Marketing podcast: How will NFTs supercharge the creator scene?
Influencer marketing has become a driving force in the industry. An industry report by Partipost and...
Sep 29, 2022
Meeting the CEOs: Prizm Group's Jeffrey Hau
Prizm Group’s co-founder & director Jeffrey Hau first dipped his toes into the adland as a founder o...
Sep 29, 2022
Marketing in the Metaverse Guidebook
In the past few months, the words “NFT” and “Metaverse” have been surrounding us. Have you ever thou...
Sep 8, 2022
Seamless audience experience with interactive Instagram features: McDonald’s Hong Kong’s Chatbot and AR filter campaigns
Leveraging the power of Instagram, McDonald’s Hong Kong has introduced a whole new customer experien...
Aug 8, 2022
Bruce Lee Club and PRIZM Group revive Bruce Lee’s home in metaverse
Bruce Lee Club and PRIZM Group co-host “Revival of the Memory: Bruce Lee’s Home in Metaverse” for th...
Apr 21, 2022
Love is in the air: Speak the language of love loud and clear with CMHK’s Valentines’ Day campaign
When it comes to romance, are you vocal and upfront about your affection, or are you more of a silen...
Apr 11, 2022
Metaverse 101: What Marketers Should Know Before Navigating It?
Marketers are suddenly overwhelmed with numerous jargon rooted in the blockchain evolution. Despite...
Jan 25, 2022
Dec 22, 2021
Setup a FB Chat Plugin For Your Website
Get the limited offer of Facebook Chat Plugin free installation now! Integrate your Facebook Messeng...
Dec 6, 2021
Beyond Just Customer Service
Over the past decade social media has redefined the role of customer service. The changes in consume...
Sep 10, 2021
Marketer's perspective on NFT: A tech-driven trend or hype?
NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March,...
Apr 6, 2020
Apr 3, 2020
Beyond bricks and mortar 超越實體商店
In this Master Report, Marketing and PRIZM look at the status quo of e-commerce in Hong Kong, and di...
Apr 3, 2020
MULTI-CHANNEL IS NOT OMNI-CHANNEL 多渠道不是全渠道
Future remarks for omni-channel When brands shift their marketing operations to encompass an omni...
Apr 3, 2020
大數據助增業績 分析、推廣、支付一條龍 網絡推廣 點只係賣廣告
Mar 17, 2020
Master Report: The state of data literacy
Mar 17, 2020
Master Report: 2020 is the perfect time to act on customer intelligence