The Blog.

Mar 2, 2021

Apple iOS 14 New Privacy Policy

With the Apple iOS 14 rollout, the updates on user privacy issues have raised awareness of digital m...

Apr 6, 2020

PRIZM數碼營銷先鋒 點擊廣告即可訂枱過數

時下企業不論規模大小，均注重社交媒體營銷，憑創意腦汁出謀獻策，藉網上造勢招攬更多生意。早於2011年，侯...

Apr 3, 2020

Beyond bricks and mortar 超越實體商店

Because Hongkongers are truly opening their eyes to e-commerce, the playing field has been flooded w...

Apr 3, 2020

MULTI-CHANNEL IS NOT OMNI-CHANNEL 多渠道不是全渠道

Brands should provide access to integrated data to all stakeholders to allow various business units...

Apr 3, 2020

大數據助增業績 分析、推廣、支付一條龍 網絡推廣 點只係賣廣告

Twitter、facebook 和 Youtube 等網上社交及娛樂平台於近十年開始流行，網絡推廣（Digital Marketing）到五...

Mar 17, 2020

Master Report: The state of data literacy

In 2019, data is an invaluable thing. The insights that can be generated on a brand’s audience...

Mar 17, 2020

Master Report: 2020 is the perfect time to act on customer intelligence

Times have been tough for marketing professionals in Hong Kong. But rather than an excuse to sink in...