The Blog.
Knowledge is Power. Sharing is a Virtue.
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Oct 6, 2022
13 Essential Instagram Updates
Instagram has made several changes to their platform in 2022, including reels, NFT and more. Want t...
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Oct 5, 2022
Marketing podcast: How will NFTs supercharge the creator scene?
Influencer marketing has become a driving force in the industry. An industry report by Partipost and...
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Sep 29, 2022
Meeting the CEOs: Prizm Group's Jeffrey Hau
Prizm Group’s co-founder & director Jeffrey Hau first dipped his toes into the adland as a founder o...
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Sep 29, 2022
Marketing in the Metaverse Guidebook
In the past few months, the words “NFT” and “Metaverse” have been surrounding us. Have you ever thou...
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Sep 8, 2022
Seamless audience experience with interactive Instagram features: McDonald’s Hong Kong’s Chatbot and AR filter campaigns
Leveraging the power of Instagram, McDonald’s Hong Kong has introduced a whole new customer experien...
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Apr 21, 2022
Love is in the air: Speak the language of love loud and clear with CMHK’s Valentines’ Day campaign
When it comes to romance, are you vocal and upfront about your affection, or are you more of a silen...
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Apr 11, 2022
Metaverse 101: What Marketers Should Know Before Navigating It?
Marketers are suddenly overwhelmed with numerous jargon rooted in the blockchain evolution. Despite...
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Jan 25, 2022
數碼營銷101|中小企數碼營銷,找專家做還是自己做?
在分享看法前,首先申報一下,筆者過去10年都在營運一間全方位的數碼營銷公司。說實在的,綜合過往經驗,以...
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Dec 22, 2021
Setup a FB Chat Plugin For Your Website
Get the limited offer of Facebook Chat Plugin free installation now! Integrate your Facebook Messeng...
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Dec 6, 2021
Beyond Just Customer Service
Over the past decade social media has redefined the role of customer service. The changes in consume...
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Sep 10, 2021
Marketer's perspective on NFT: A tech-driven trend or hype?
NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March,...
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Apr 6, 2020
PRIZM數碼營銷先鋒 點擊廣告即可訂枱過數
時下企業不論規模大小,均注重社交媒體營銷,憑創意腦汁出謀獻策,藉網上造勢招攬更多生意。早於2011年,侯...
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Apr 3, 2020
Beyond bricks and mortar 超越實體商店
In this Master Report, Marketing and PRIZM look at the status quo of e-commerce in Hong Kong, and di...
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Apr 3, 2020
MULTI-CHANNEL IS NOT OMNI-CHANNEL 多渠道不是全渠道
Future remarks for omni-channel When brands shift their marketing operations to encompass an omni...
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Apr 3, 2020
大數據助增業績 分析、推廣、支付一條龍 網絡推廣 點只係賣廣告
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Mar 17, 2020
Master Report: The state of data literacy
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Mar 17, 2020
Master Report: 2020 is the perfect time to act on customer intelligence