The Blog.

Mar 26, 2025

How will the KOL economy evolve with teen restrictions on social platforms?

Advertisers may need to shift their budget to collaborating with influencers whose audiences align w...

Oct 29, 2024

Redefining the paradigm of savings: Manulife’s empowering narrative of growth

Manulife is redefining savings with its flagship product, Genesis, offering clients a rewarding and...

Oct 4, 2024

Remittances to real estate: Tapping into overseas Chinese buyers for finance brands

The overseas Chinese diaspora represents a lucrative, engaged segment with specific needs that, if a...

Sep 10, 2024

Leading the AI-volution: Apta Club unveils predictive engagement innovations at BabyExpo

Apta Club has long embraced a scientific ethos in the formulation of premium milk formulas, and we h...

Aug 29, 2024

XiaoHongShu vs DouYin | Differences, Tips, and Overview

XiaoHongShu, or "Little Red Book," is a cutting-edge social media platform that blends e-commerce wi...

Aug 12, 2024

Is XiaoHongShu Safe? - A Detailed Breakdown

XiaoHongShu (Little Red Book) is generally safe for both the public and businesses, both in China (i...

Jun 6, 2024

Ultimate Guide to Producing Successful XiaoHongShu Content

In XiaoHongShu, you'll find three main types of content: static images, carousel photos, and short-f...

Jun 5, 2024

How to Increase Followers on XiaoHongShu

Learn effective strategies to boost your followers on XiaoHongShu with expert tips and tricks. Incre...

May 14, 2024

How to Sell to Chinese Consumers on XiaoHongShu?

Discover effective strategies to sell to Chinese consumers on XiaoHongShu. Learn the ins and outs of...

May 7, 2024

Is XiaoHongShu Marketing Worth Investing In? 

Uncover the benefits and drawbacks of XiaoHongShu marketing to determine if it's a valuable investme...

May 6, 2024

Why businesses should focus on loyalty for success

Discover why focusing on customer loyalty is crucial for business success amidst a challenging econo...

Feb 29, 2024

'Monthly fireworks and drone shows may ramp up marketing budgets,' say HK adland leaders

Hong Kong’s finance chief Paul Chan delivered his eighth budget on Wednesday, scrapping the decade-o...

Jan 24, 2024

What opportunities lie ahead within the CXM space in 2024?

In the new digital age, customers have elevated expectations and a multitude of choices. A company's...

Aug 25, 2023

Building Loyalty Among Tourists

Brands invest in loyalty programs to retain customers in the local market, but they often overlook t...

Jun 28, 2023

Beyond Harbour Chill Carnival's free shows and X-Games elements: What more can be done?

HongKongers have snapped up 14,000 tickets within minutes for the upcoming free concerts featuring l...

May 29, 2023

Social media can be a 'double-edged sword' during a crisis. How can brands better leverage it?

Social media can help brands and companies share urgent news and updates during a crisis. However, s...

Apr 18, 2023

How brands in HK can leverage 'deinfluencing' to cope with change in consumer behaviour

Influencer marketing is so hot in Hong Kong and it is often used by brands to promote their products...

Mar 13, 2023

Travel searches for HK soar: How can players best capitalise on the trend?

With the lifting of all travel restrictions and most of the social distancing measures since Decembe...

Mar 9, 2023

'Ads should rely less on outdated and demeaning stereotypes,' say HK female adland creatives this IWD

It's International Women's Day (IWD) and we have seen an influx of brands across the globe trying to...

Feb 24, 2023

'Substantial effort in pooling talents needed in HK Budget 2023', say HK adland leaders

Hong Kong’s finance chief Paul Chan has laid out the upcoming financial plan for the public and busi...

Jan 10, 2023

Hong Kong adland leaders share their wishes for 2023

Last year placed the advertising industry in Hong Kong with a sea of challenges as the world learnt...

Oct 5, 2022

Marketing podcast: How will NFTs supercharge the creator scene?

Influencer marketing has become a driving force in the industry. An industry report by Partipost and...

Sep 29, 2022

Meeting the CEOs: Prizm Group's Jeffrey Hau

Prizm Group’s co-founder & director Jeffrey Hau first dipped his toes into the adland as a founder o...

Sep 29, 2022

Marketing in the Metaverse Guidebook

In the past few months, the words “NFT” and “Metaverse” have been surrounding us. Have you ever thou...

Apr 11, 2022

Metaverse 101: What Marketers Should Know Before Navigating It?

Marketers are suddenly overwhelmed with numerous jargon rooted in the blockchain evolution. Despite...

Jan 25, 2022

數碼營銷101｜中小企數碼營銷，找專家做還是自己做？

在分享看法前，首先申報一下，筆者過去10年都在營運一間全方位的數碼營銷公司。說實在的，綜合過往經驗，以...

Dec 6, 2021

Beyond Just Customer Service

Over the past decade social media has redefined the role of customer service. The changes in consume...

Sep 10, 2021

Marketer's perspective on NFT: A tech-driven trend or hype?

NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March,...