The Blog.
Knowledge is Power. Sharing is a Virtue.
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Dec 6, 2021
Beyond Just Customer Service
Over the past decade social media has redefined the role of customer service. The changes in consume...
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Nov 16, 2021
Setup a FB Chat Plugin For Your Website
Connect with customers and Drive Sales by Facebook Plug-in Messenger with Ease. Submit your interes...
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Sep 10, 2021
Marketer's perspective on NFT: A tech-driven trend or hype?
NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March,...
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Mar 2, 2021
Apple iOS 14 New Privacy Policy
With the Apple iOS 14 rollout, the updates on user privacy issues have raised awareness of digital m...
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Apr 6, 2020
PRIZM數碼營銷先鋒 點擊廣告即可訂枱過數
時下企業不論規模大小，均注重社交媒體營銷，憑創意腦汁出謀獻策，藉網上造勢招攬更多生意。早於2011年，侯...
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Apr 3, 2020
Beyond bricks and mortar 超越實體商店
Because Hongkongers are truly opening their eyes to e-commerce, the playing field has been flooded w...
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Apr 3, 2020
MULTI-CHANNEL IS NOT OMNI-CHANNEL 多渠道不是全渠道
Brands should provide access to integrated data to all stakeholders to allow various business units...
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Apr 3, 2020
大數據助增業績 分析、推廣、支付一條龍 網絡推廣 點只係賣廣告
Twitter、facebook 和 Youtube 等網上社交及娛樂平台於近十年開始流行，網絡推廣（Digital Marketing）到五...
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Mar 17, 2020
Master Report: The state of data literacy
In 2019, data is an invaluable thing. The insights that can be generated on a brand’s audience...
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Mar 17, 2020
Master Report: 2020 is the perfect time to act on customer intelligence
Times have been tough for marketing professionals in Hong Kong. But rather than an excuse to sink in...