The Blog.

Aug 25, 2023

Building Loyalty Among Tourists

Brands invest in loyalty programs to retain customers in the local market, but they often overlook t...

Jul 6, 2023

The power of automation on social: Case study on SHISEIDO’s #POWERFULEYE campaign

SHISEIDO has enhanced its digital customer journey by introducing an Instagram story-activated chatb...

Jun 28, 2023

Beyond Harbour Chill Carnival's free shows and X-Games elements: What more can be done?

HongKongers have snapped up 14,000 tickets within minutes for the upcoming free concerts featuring l...

Jun 19, 2023

PRIZM Group wins big at Agency of the Year Hong Kong 2023

Judged by an independent panel of high-calibre, client-side marketers, the 13th edition of the Agenc...

Apr 20, 2023

From concept to completion: How PRIZM helped Cow & Gate build a successful robust rewards programme in record time

Over the years, PRIZM has collaborated with numerous clients from different sectors, yielded promisi...

Apr 18, 2023

How brands in HK can leverage 'deinfluencing' to cope with change in consumer behaviour

Influencer marketing is so hot in Hong Kong and it is often used by brands to promote their products...

Mar 13, 2023

Travel searches for HK soar: How can players best capitalise on the trend?

With the lifting of all travel restrictions and most of the social distancing measures since Decembe...

Mar 10, 2023

PRIZM develops successful Sun Life Hong Kong x Yobe MPF campaign by leveraging O2O2O strategy

Given the unprecedented challenges MPF providers have faced during the pandemic, it is getting harde...

Mar 9, 2023

'Ads should rely less on outdated and demeaning stereotypes,' say HK female adland creatives this IWD

It's International Women's Day (IWD) and we have seen an influx of brands across the globe trying to...

Feb 24, 2023

'Substantial effort in pooling talents needed in HK Budget 2023', say HK adland leaders

Hong Kong’s finance chief Paul Chan has laid out the upcoming financial plan for the public and busi...

Jan 10, 2023

Hong Kong adland leaders share their wishes for 2023

Last year placed the advertising industry in Hong Kong with a sea of challenges as the world learnt...

Oct 6, 2022

13 Essential Instagram Updates

Instagram has made several changes to their platform in 2022, including reels, NFT and more. Want t...

Oct 5, 2022

Marketing podcast: How will NFTs supercharge the creator scene?

Influencer marketing has become a driving force in the industry. An industry report by Partipost and...

Sep 29, 2022

Meeting the CEOs: Prizm Group's Jeffrey Hau

Prizm Group’s co-founder & director Jeffrey Hau first dipped his toes into the adland as a founder o...

Sep 29, 2022

Marketing in the Metaverse Guidebook

In the past few months, the words “NFT” and “Metaverse” have been surrounding us. Have you ever thou...

Sep 8, 2022

Seamless audience experience with interactive Instagram features: McDonald’s Hong Kong’s Chatbot and AR filter campaigns

Leveraging the power of Instagram, McDonald’s Hong Kong has introduced a whole new customer experien...

Aug 8, 2022

Bruce Lee Club and PRIZM Group revive Bruce Lee’s home in metaverse

Bruce Lee Club and PRIZM Group co-host “Revival of the Memory: Bruce Lee’s Home in Metaverse” for th...

Apr 21, 2022

Love is in the air: Speak the language of love loud and clear with CMHK’s Valentines’ Day campaign

When it comes to romance, are you vocal and upfront about your affection, or are you more of a silen...

Apr 11, 2022

Metaverse 101: What Marketers Should Know Before Navigating It?

Marketers are suddenly overwhelmed with numerous jargon rooted in the blockchain evolution. Despite...

Jan 25, 2022

數碼營銷101｜中小企數碼營銷，找專家做還是自己做？

在分享看法前，首先申報一下，筆者過去10年都在營運一間全方位的數碼營銷公司。說實在的，綜合過往經驗，以...

Dec 22, 2021

Setup a FB Chat Plugin For Your Website

Get the limited offer of Facebook Chat Plugin free installation now! Integrate your Facebook Messeng...

Dec 6, 2021

Beyond Just Customer Service

Over the past decade social media has redefined the role of customer service. The changes in consume...

Sep 10, 2021

Marketer's perspective on NFT: A tech-driven trend or hype?

NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March,...