Is your Media Plan in a right ratio?
Differentiating from your competition is the first strategy that comes to mind. Allocating more resources into creatives, ramping up production, more sophisticated designs, hoping to “wow” the audience at first glance. But is this truly the right approach? Social media is more about relationship building with your customer, but building lasting relationships takes time and when things take time “consistency” is what we are looking for. Many advertisers leave this aspect out of the equation and are heavily invested in the production but neglect to consider balancing the reaching the audience with ads and the content in the ads themselves.
As a professional facebook marketing agency we take on a “media first approach” ensuring the content that is placed on various social media channels are the most effective selections and will have enough time to make an impression on the target audience, foster interest and ultimately drive to conversion. Another challenge when it comes to placing social media ads is selecting the right performance indicators to measure a campaign’s success. Using the wrong indicators may cause you to overestimate or misjudge your current marketing efforts. Rest assured, with our decade of experience in facebook marketing hong kong and our exclusive partnership with Facebook Business and Google, you can trust us to benchmark your campaigns and provide you with the most effective strategies
Finding the Right Audience
at the Right Time
With the vast amount of time that we are spending on social media we are bound to leave clues of where we’ve been, our frequently visited sites, our recent purchases or as we call it digital footprints. Piecing the puzzle and retargeting the places the target audience have been is the standard procedure for placing Ads, our new methodology consist of predicting the places that the audience will soon go to and developing a facebook marketing hong kong content strategy to engage them in a non-intrusive way.
Behavioural Targeting is the meta approach for media buying. As a facebook advertising agency, our professional media planner takes first party data (personal information, purchase histories, preferences, etc) and projects them across lookalike interest pools and segment groups consisting of media pages, websites, SEO/SEM keywords, etc and formulate possible customer journey stages for targeting. We will also recommend from a variety of social media Ad types (dynamic product ads, location-based ads, dark postings) and specific facebook advertising hong kong solutions that are best suited to drive the audience down the conversion funnel. In addition, with our partnership with 3rd party data vendors we will be able to gain access to exclusive customer segments that are far more sophisticated than the general targeting settings.
Digital Ads Evolution
As we enter the paradigm shift in the digital world, where big data and analytics dictates business decisions so does advertising. Being leading facebook advertising agency, our R&D department explores new advancements integrating artificial intelligence into Media Buy to better optimize, automate, and provide oversight across the thousands of media channels when executing campaigns. The future of media buy will be more closely linked with content development than ever before, they work in unison, a consistent feedback loop where the customer can truly experience the brand in their own way and we are here to help you build this perfect ecosystem.
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