RESTYLE

#Data #Data #Data

Transcends The Average Digital Lens

Our Delivery.

Inspiration .

Conversion .

Retention.

Started off as a boutique digital marketing agency in Hong Kong, PRIZM Group has grown into a global digital marketing agency that conjugates innovative technology, marketing creativity and data insights to deliver best of breed solutions to clients needing end to end digital transformation & marketing solutions. Being an experienced digital marketing agency, our team understand the market and harness their knowledge to drive for success across a wide range of industries.

PRIZM digital marketing agency was founded with the belief that for a brand to be digital, it is more than translating content from print to new media, and we have to exceed what a traditional online advertising agency or online marketing agency delivers. Rather it is a mindset transformation of how digital innovations and business operations are knitted together seamlessly.

Vision & Media.
Marketer's perspective on NFT: A tech-driven trend or hype?

Vision Sep 10, 2021

Marketer's perspective on NFT: A tech-driven trend or hype?

NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March, auction house Christie’s sold a digital art piece for US$69.3 million. Shortly after, founder of Square’s Jack Dorsey sold his first tweet using NFT for US$3 million, it seems like anything, and everything can be tokenised, and the media is in love with this concept. Memes, tweets, Nyan Cats, are being sold for tens of thousands to millions of dollars. Putting all enthusiasm and momentum behind, what exactly are NFTs? How does it matter to marketing?

Rethink.

Digital.

Data.

Payment.

Digital
We believe being digital is more than translating content from print to new media, rather it is a mindset transformation of how different components should be interconnected with digital innovations. Marring creativity and technology, only marketing campaign with a holistic digital approach capture and engage audience.
Data
We all know data is the fuel for analytics, and often that is all what we have. It is the effort of data scientists & analytics tools that allow us to pull insights and actionable strategies from the the data oceans of un-modelled data. We strive to personalise and refine customer experience as insight driven marketing shall prevail over intuition.
Payment
Digital payment has been around for decades, often regarded merely as a tool for collecting monies, it actually plays a greater role in the customer journey. Particularly for e-commerce, not only it affects the rate of conversion, payment data collected thru with process of tokenisation provides immense values for understanding one's customer journey in the current omni-channel environment.

At A Glance.

The digital marketing agency is a team of 200 employees across 5 global offices including Hong Kong, China, New Zealand, Singapore and Canada.

We have built as substantial track record of delivering effective digital online advertising solutions to excel in the digital world.

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Dior
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Lee
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Guerlain
Expedia
c!ty'super
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Dermes
Chubb
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Pony Effect
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Log On
My Beauty Diary 我的美麗日記
Festival Walk 又一城
HK express
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Movenpick
Mustela
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NARS
MediLASE
Wing-Wah-Food-榮華食品
ICBC
Häagen-Dazs
Friso
Alipay HK
3M Scotch
淳茶舍
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Watsons
DFS
關懷愛滋 AIDS Concern
A.S. Watson Group
Sunlife
bareMinerals
MPFA 積金局
HKIA
Shiseido hk
The Kowloon Hotel 九龍酒店
MoneyHero
Tmall.com
HLMA 恆隆數學獎
New Town Plaza
HSBC
VTC職業訓練局
Sino Hotels
Fashion Walk
Kornhill Plaza
wtcmore 世貿中心
Hang Lung Young Architect Programme
Pacific Coffee
APM
The Bank of East Asia
Bupa
Chantecaille
Cigna
CNCBI
Courtyard Hong Kong by Marriott
Danone
Franklin Templeton
Hong Kong Jockey Club
Hysan Development
Kjeldsens
Landmark North
Nestle
Royal Pacific Hotel
Sun Hung Kai Properties
Auckland Table Tennis Association
Homesquare
Lee Kum Kee
McDonald's
HomeSquare
Yu Yuk Tai Tai
Wanchai Ferry
Dior
KFC
Wynn Macau
Lee
New World Development
HKTDC-香港貿發局
Citywalk-荃新天地
TMTPlaza
Guerlain
Expedia
c!ty'super
NESCAFÉ
NARS
Mercedes Benz
Dermes
Chubb
DBS
Clé de Peau
Pony Effect
Lancôme
3M
Toyota
Log On
My Beauty Diary 我的美麗日記
Festival Walk 又一城
HK express
Mini HK
CMHK
Movenpick
Mustela
Hong Kong Public Libraries
NARS
MediLASE
Wing-Wah-Food-榮華食品
ICBC
Häagen-Dazs
Friso
Alipay HK
3M Scotch
淳茶舍
Watsons Water
Watsons
DFS
關懷愛滋 AIDS Concern
A.S. Watson Group
Sunlife
bareMinerals
MPFA 積金局
HKIA
Shiseido hk
The Kowloon Hotel 九龍酒店
MoneyHero
Tmall.com
HLMA 恆隆數學獎
New Town Plaza
HSBC
VTC職業訓練局
Sino Hotels
Fashion Walk
Kornhill Plaza
wtcmore 世貿中心
Hang Lung Young Architect Programme
Pacific Coffee
APM
The Bank of East Asia
Bupa
Chantecaille
Cigna
CNCBI
Courtyard Hong Kong by Marriott
Danone
Franklin Templeton
Hong Kong Jockey Club
Hysan Development
Kjeldsens
Landmark North
Nestle
Royal Pacific Hotel
Sun Hung Kai Properties
Auckland Table Tennis Association
Homesquare
Lee Kum Kee
McDonald's
HomeSquare
Yu Yuk Tai Tai