Intro to Facebook Marketing
Our generation has become highly dependent on the web for knowledge, communication, and entertainment. In fact, the average person spends up to three and half hours per day on social media devices surfing the web. As advertisers this presents an excellent opportunity to engage with your potential customers. However, the digital world is already crowded with Ads, to put it into perspective we view on average 400 social media Ads per day that is almost five Ads per minute as we are scrolling through our newsfeed!
Facebook Marketing
in Hong Kong
Data is a valuable asset that holds the potential to accelerate your business’s growth. As marketers we used to rely on our marketing experience and instincts to guide our creativity, feels like every campaign is a wager. But with digitalization we can effectively transform our experience into numerical representations and through statistical modelling derive concrete proof that one concept is more effective than another. “Numbers don’t lie'' is one of our principle philosophies for developing strategy at PRIZM, it is inseparable with data. We seek to offer marketing guidance using analytics driven practices to firmly determine the client’s social web presence direction and generate digital communication vehicles that spark long lasting brand relationships with the audience. The collection of data is just as crucial when mining it for insights. As social media agency in hong kong we provide early consultancy to help evaluate your business’s current data approach and how collections could be improved through various marketing campaigns to kickstart an edge for you to leverage on the data cycle.
As a professional Facebook marketing agency, we take on a “media first approach” ensuring the content that is placed on various social media channels are the most effective selections and will have enough time to make an impression on the target audience, foster interest and ultimately drive to conversion. Another challenge when it comes to placing social media ads is selecting the right performance indicators to measure a campaign’s success. Using the wrong indicators may cause you to overestimate or misjudge your current marketing efforts. Rest assured, with our decade of experience in Facebook marketing in Hong Kong and our exclusive partnership with Facebook Business and Google, you can trust us to benchmark your campaigns and provide you with the most effective strategies.
Finding the Right Audience
at the Right Time
With the vast amount of time that we are spending on social media we are bound to leave clues of where we’ve been, our frequently visited sites, our recent purchases or as we call it digital footprints. Piecing the puzzle and retargeting the places the target audience have been is the standard procedure for placing Ads, our new methodology consists of predicting the places that the audience will soon go to and developing a Facebook marketing Hong Kong content strategy to engage them in a non-intrusive way.
Behavioural Targeting is the meta approach for media buying. As a Facebook advertising agency, our professional media planner takes first party data (personal information, purchase histories, preferences, etc) and projects them across lookalike interest pools and segment groups consisting of media pages, websites, SEO/SEM keywords, etc and formulate possible customer journey stages for targeting. We will also recommend from a variety of social media Ad types (dynamic product ads, location-based ads, dark postings) and specific Facebook advertising Hong Kong solutions that are best suited to drive the audience down the conversion funnel. In addition, with our partnership with 3rd party data vendors we will be able to gain access to exclusive customer segments that are far more sophisticated than the general targeting settings.
What Digital Ads Evolution Means for Our Agency
As we enter the paradigm shift in the digital world, where big data and analytics dictates business decisions so does advertising. Being a leading Facebook advertising agency, our R&D department explores new advancements integrating artificial intelligence into Media Buy to better optimize, automate, and provide oversight across the thousands of media channels when executing campaigns. The future of media buy will be more closely linked with content development than ever before, they work in unison, a consistent feedback loop where the customer can truly experience the brand in their own way and we are here to help you build this perfect ecosystem.
