WeChat Marketing – China Under The Spotlight
China - the world’s most populous country with about 1.4 billion population. This is undeniably one of the world’s biggest and fastest-growing markets, once described by the World Bank as “the fastest sustained expansion by a major economy in history.” Even with the ongoing trade war with the US and the coronavirus impact, businesses big and small are still trying to get into this highly competitive market precisely because of the economic opportunities but how many actually know how to do so the right way?
Here at Prizm, we specialize in acting as your local guide in exploring the new and unique market that is China – as a China digital marketing agency we will be guiding you through what can be a tumultuous journey of customizing your marketing communications, providing WeChat marketing services and solutions to cater to this specific market with unlimited economic potential.
Know Them to Hold Them
Chinese consumers are in a league of their own - around 673.5 million of them are on social media, making China the world’s largest social media market. As such, Chinese consumers have long formed their own unique consumer behaviours vastly different from the rest of the world.
In China, consumers are more social than ever - in a report from a China advertising agency, over 55% of Chinese users had participated in online discussions about brands which were able to directly affect businesses. That’s why you need Prizm, a WeChat marketing agency to help your brand build a loyal and supportive customer community to facilitate such online discussions and leverage them in a positive and strategic way for your business. Our methodological approach to CRM ensures that data about your customers is studiously collected at every touch point in their social media journey to be used for effective retargeting that helps to retain and better engage your Chinese consumers.
Chinese consumers are also using different social media channels from the rest of the world. They have developed their own apps - and it’s not just about building their own alternatives to mainstream social media platforms (think WeChat, Weibo, Baidu, etc...) - the Chinese social media industry is so competitive that consumers are used to having a social media app for everything, from fashion (XiaoHongShu), to news (TouTiao), to even photography editing (MeiTu). It can be a mayhem for any brand to maneuver through such a vibrant and overwhelming social media landscape. That’s where Prizm, professional WeChat marketing agency comes in - to take the lead with our intuitive understanding of the multitude of channels available (not just the mainstream ones) and how to use each one of them uniquely and effectively.
Integrated WeChat Marketing Hong Kong Solutions
As more of China continues to grow, more people are going online, digital marketing, China marketing agency is more important than ever. In such a competitive market, there are high expectations on brands to provide a wholesome digitized consumer journey - it’s important that your brand is not just able to use social media platforms to communicate and engage but also for WeChat marketing e-commerce, customer service, CRM and many more. With our vast experience in providing integrated marketing solutions that cover all that and more, we can be the convenient China advertising agency with that one-stop solution for your brand in this market.
Made In China
At the end of the day, there’s no better way to get your Chinese consumers to hear you, other than by speaking to them as a local. Prizm’s full-fledged teams in ShenZhen, GuangZhou, WeChat marketing Hong Kong provide the local expertise and know-how about resonating with their Chinese audience so that reaching your Chinese consumers becomes a breeze. With our creative approach and the expertise of a China marketing agency, you can expect our teams to deliver the most creative and engaging content exactly to the tastes of your Chinese consumers.
