You may know their name, email address or perhaps a phone number from their last visit to your store or your website. Is the information enough for you to effectively reach out and re-engage them or better yet entice and bring in new potential customers? Improving your marketing strategy and promotion campaigns is the obvious solution, but the more apparent question that needs to be answered is… “Who, exactly are you marketing to?”
Know them to hold them
The more you know about your audience the more accurate you can be when engaging, triggering, and calling them to convert. The opportunities are limitless, with our expertise as a CRM agency in hong kong, our capabilities to deliver real-time feedback and optimization to leveraging predictive models to estimate the entirety of a customer’s lifecycle, to enhanced lookalike audience discovery for potential customers. The next step is to incorporate marketing tactics that employs these understanding and turning it into conversions. An effective CRM agency bridges the gap between business and customers, and the information from the CRM allows you to peer into the daily lives of potential customer and a better perspective of the customer journey. By joining force with Prizm, Hong Kong's top CRM agency, you can now truly engage them at the right time with the right message.
Single Customer View & Implementation
If data is the core in social CRM, then the insight is the essence. A single customer view is the concept of providing a complete overview of a customer’s demographic, interactions, behaviors, and preferences with a brand. Analytics is what makes the data become actionable. Our in-house data team will support our clients to process and formulate RFM models, statistical correlations, to sales funnel assessment and highlight key intelligence to implement in your business and marketing campaigns.
After setting up the various channels for customer data collection, and dividing the database into smaller and defined categories through the process of segmentation, it is time to activate marketing automation for the business.
As one of the top CRM agency in Hong Kong, we all understand the importance of CRM marketing and how it enables us with the insights acquired to better target at our customers with personalised message, now the key is how do we streamline the tasks to achieve high scalability and efficiency. Marketing automation is a set of CRM technology as well as workflows that enables automations in areas such as bringing in new leads, nurturing leads, and ROI measurements.
Many marketers may see marketing automation tools as “salves” to assist them to take care of repetitive tasks such as blasting out newsletter, membership status update, and loyalty program promotion. An effective strategy requires CRM agency in all parts of the world to take on a holistic approach to craft out the entire customer journey, increasing communication channels (such as social, chatbots etc., and not limited to email), utilising behavioural data to fully customise the marketing activities. Prizm, as a responsible CRM agency in Hong Kong, aims to get the most out of the automated communications instead of customers feeling resentful or irritated.
SAP Marketing Cloud
Prizm is a SAP Customer Experience product (Marketing cloud) partner, and was awarded the SAP C/4HANA partner of the year in 2019. With a comprehensive understanding of the product, we assist clients in project planning, design and implementation of the software.