Social Content Marketing
in Hong Kong
Everyone talks about being “social” but what exactly does it mean? At the very core of it, is our urge to share, to connect. But to “be social” is to go beyond just sharing, it is to orchestrate a good story. As a professional content marketing agency, not only do we take good stories and make them great, but we help brands craft stories that are meant for social media.
Brands often mistake social media platforms to be yet another channel to simply broadcast advertisements and end up wondering why no one seems to be engaged. When in Rome, do as Romans do - on a platform that helps users be social, social content is needed to personify your brand and allow consumers to better relate to your brand.
As a professional content marketing agency, we at PRIZM help brands find their voice, build their character. Like a translator, we take your messages and encode them through social creatives to entertain, engage and convert new consumers for content marketing in Hong Kong.
BUILDING A LONG TERM RELATIONSHIP
Social content isn’t always just about attracting the most eyeballs, the flare, the fireworks. Consistency is the key to winning consumer’s purchase frequency. At Prizm, we will devise customer relationship roadmaps with your brand and induce a long-term creative content strategy that systematically builds a top of mind position with your audience.
Think about becoming best friends with your customer, our approach is to actuate the qualities of a best friend: someone who is consistently there for you, connecting with you often; someone who can make you smile and laugh, or comfort you when you need it; most importantly, someone who understands you. By forging meaningful connections with your consumers, they would be more inclined to listen, take your brand’s promotional messages as thoughtful suggestions rather than being plain intrusive. Building trust also brings brand loyalty so even in times of crisis, your customer won’t leave you without a second thought and will reinforce your brand’s credibility.
TREND-SEEKING
Good social content marketing in Hong Kong always tries to leverage on the latest trends or buzz - this can be anything that many people are talking about now, from the latest events, to news, to even the latest memes or jokes. As a forward-thinking content marketing agency in Hong Kong, we believe in creating culture-hacking social campaigns - helping your brand to turn popular moments on the internet into breakthrough advertising.
We closely monitor conversations that are hitting the charts on major platforms through our proprietary social listening tools. Consistent with our data-driven methodology, we analyse trends across industries from its infancy till maturity while correlating consumer’s behaviours to piece together experimental virality formulas.
With our creative mastermind, we’ll propose the inception angle to help brands ride the wave and insert your brand into trending conversations, helping you to craft that special sauce which gives your branded content a kick and make it a memorable one for your audience.
TWO-WAY COMMUNICATION
The defining feature of using social media as a marketing channel is the enablement of two-way interactions between customers and brands. An action and a reaction, many brands do not understand the laws of social media nor do they know how to manage the interactions and risk involved when handling explosive virality. Prizm’s speciality lies in creating social content that takes into account the fundamentals of being social.
As a key aspect to developing a relationship with your customers, creating social media content is like wielding a double edge sword. Our profession is finding the sweet spot, minimizing risk of backlash while maximizing exposure by selecting innovative formats involving technology or leveraging WOM that encourage brand interaction and shareability. The management of consumer’s comments, public or private on Facebook is a prime example. From our content marketing Hong Kong experience in handling sensitive brands such as China Mobile Hong Kong, we were able to establish a flexible environment where consumers can freely react to the brand’s content like a friend would.
