Objectives

• Foster product awareness to the pre-defined targeted audience segmentation
• Highlight product features with innovative video

Strategy

• Social viral video
• Make use of Mother-in-law relationship dispute as core storyline to increase virality
• Hip Pop elements are surprisingly performed by famous senior actress
• KOL video seeding to create social words of mouths

Result

• A record high of more than 500k video views
• Campaign post reached over 600k users
• Gained over 5000 interactions among all campaign posts

TagLine

一個小小嘅打掃問題，竟然令婆媳矛盾一觸即發，奶奶盧宛茵仲要大變身，RAP 住話內心極度憤怒？！