Client

Team

Billy Kwan, Annick Lee

Crystal Chow, Gloria Wong

Tags

#Marketing

Objectives

  • Foster product awareness to the pre-defined targeted audience segmentation
  • Highlight product features with innovative video

Strategy

  • Social viral video
  • Make use of Mother-in-law relationship dispute as core storyline to increase virality
  • Hip Pop elements are surprisingly performed by famous senior actress
  • KOL video seeding to create social words of mouths

Result

  • A record high of more than 500k video views
  • Campaign post reached over 600k users
  • Gained over 5000 interactions among all campaign posts

TagLine

一個小小嘅打掃問題,竟然令婆媳矛盾一觸即發,奶奶盧宛茵仲要大變身,RAP 住話內心極度憤怒?!

Client

Team

Billy Kwan, Annick Lee

Crystal Chow, Gloria Wong

Tags

#Marketing
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