The Background
To improve the Instagram follower growth and engage more with fans on social media, The Bank of East Asia created an Instagram AR Game Filter with PRIZM and launched a giveaway game to interact with their Instagram followers.

The Objective
-To raise brand awareness of The Bank of East Asia 
-To boost The Bank of East Asia’s Instagram page performance

The Solution
-Ride on the Xmas theme to develop an interactive AR Game Filter. Lucky draw giveaway was also held to support filter performance.

-Players can record a video with their front camera in this Xmas filter. By tilting their phones from left to right to control the red nose appeared on the screen, they have to catch all sorts of ornaments falling down to fully decorate the red Christmas tree.

-Once players have completed the game, they can tag @beahk and follow the steps to participate in the giveaway, for a chance to win up to HK$10,000.

-Develop a series of posting on Instagram (including teaser post, launch post and reminder post) to promote the AR Game Filter

The Sparkling Spots
-Festival themed interactive AR Filter: attracts more audiences to interact with the game and play using a face
-Launch with the giveaway activity: Biggest prize in the lucky draw- $10,000 cash coupon

The Result
-Generated over 300k impressions and more than 15k opens of the AR Game Filter