As Hongkongers are truly opening their eyes to eCommerce, the playing field has been flooded with new players. Competition from major market places (etc., hktvmall, taobao), brand owned e-shops, as well as Hongkongers' enduring preference for in-store shopping, have made the eCommerce environment in the fragrant harbour a challenging one.
Activating the eCommerce Ecosystem in Hong Kong
In this new era of retail and innovative technology, balancing all sorts of capabilities is the only way to achieve effective and profitable sales. At PRIZM, our eCommerce agency team believe the only way to truly stand out is by combining strong social marketing, effective e-commerce and reliable payment technologies.
The key, then, is avoiding unnecessary steps and removing friction from the process.
However, it is equally important to educate customers on the pros of using online payment versus offline, and providing other stimuli such as discounts for e payments, gifts and time optimization.
To have a job well done, a work man must have his tools in excellent condition
There is no one size fits all solution when it comes to e-commerce. Being an experienced eCommerce agency, we will evaluate and provide suggestions on the best-suited e-commerce platform according to the desired scalability, security requirements, industry, and the flexibility to integrate with other systems including CRM, ERP, OMS, and Payment gateway. Besides a Prizm proprietary eCommerce platform developed in-house , our teammates are equipped with experience working on some of the most common platforms in the market including Magento, Shopify, WooCommerce, Shopline etc.,
Omni-channel & Converting traffic to eCommerce results
As clients adopt the omnichannel marketing model, we, as a comprehensive eCommerce agency, begin providing a variety of digital solutions that resolves business challenges on different stages of the sales funnel. There is much more to come after gearing up with the most suitable eCommerce tools for your business. eCommerce is not like launching your store on the main street in the CBD with nice decor and all of a sudden customers start visiting.
We need to devise marketing plans with a strong "conversion" mindset, starting with setting up sufficient tracking codes and tools, identifying the desirable channels for exposing your ads according to your target customer group and optimizing the results with appealing and creative ad content. To make it even more complicated, what if you are operating your business both offline and online? As physical shops and eCommerce shop should no longer work in silos, it is wise to think about integrating data between your POS and eCommerce portal.
The handy eCommerce tool - kliknroll
Clients are promoted to take quick action in bringing eCommerce elements to their businesses, especially when the retail environment has evolved at unprecedented speed due to the covid-19 pandemic, not to mention the road ahead in the post-covid world.
As a digital eCommerce agency, we understand in order to cope with the spontaneous changes, clients need to adopt fast & frictionless experiences and that is why we have developed our own eCommerce platform Kliknroll. With Kliknroll, clients are able to create and launch an eCommerce site within a few clicks. At the same time, the platform provides the flexibility to customize the purchase flow and layout whenever the clients demand more tailored solutions.
We also reckon that “shopping cart” is no longer the only eCommerce model, that’s when Kliknroll becomes handy, allowing clients to create eCommerce sites that take care of reservation, prepayment, e-voucher selling and flash sales etc. Each of the model has its own unique purchase flow and mechanism. For instance, it is almost impossible to executive a flash sales event with traditional shopping cart software when the challenge is to cater traffic spikes fighting for products with limited editions.
Kliknroll is also enabled on multiple channels including chatbot (WhatsApp & Telegram) and multiple social platforms including Facebook & WeChat. Moreover, a complete customer journey shall be further enhanced by having the eComm data flowing into clients’ CRM for retargeting and continuous engagement.
Our Recognitions as a leading eCommerce Agency in Hong Kong
Prizm Group's eCommerce agency Hong Kong division has made it over the line after receiving three gold awards, one silver, one bronze as well as the Best of Show - Agency title at Marketing's inaugural eCommAs Awards 2017. PRIZM scored for its clients L'OCCITANE, Hong Kong Wing Wah Cake Shop and Sino Hotels, taking home awards across five categories.