Data / CRM

Social CRM

It is no longer about growing your CRM database, but connecting it. By accumulating data through social media, we can build a clearer picture of each member in your CRM. Social CRM serves as a place to gather and process audience’s interaction from different social media channels. The members that are part of your current CRM is only a small portion of the bigger universe. The aim is to extend reach to integrate potential audiences from the ever-expanding social landscape.