They say a picture is worth a thousand words, if that is true then, a video must be worth a million. The combination of visuals and audio allows producers to use an element of storytelling that words may not capture. The higher the ability to captivate and engage the audience, the more successful it will be. As said by Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell” as everyone loves a good story particularly, an emotional one to connect and sympathise with it.
Its all about being connected
The defining feature to allure your audiences is the employment of emotional connection. Think about any relationship you have in your life; emotions are enhancements to these relationships. It is the building block for businesses to devise meaningful connections and trust with your consumers. At the very core, this sentimental bond will have your audience to not have a doubt in their mind about your brand’s promotional messages and have a wholly understanding of their selling point.
45 mins drama?
Eye-catching videos are not only those with good content but with a desirable length. As millennials and gen z are the dominant video watchers, our creative team will generate refreshing methods for virality that will capture all the points your business wants to convey in a way that does not exceed their attention span. We may have a secret that no one else knows, which is that these generations love interactivity and inclusivity.
What's their wants and needs
The ultimate aspect of bridging a relationship with your customers is how you present your ability to be responsive. A bulk of businesses now don’t know how to successfully capture their audience’s attention with their videos. The sweet secret to solving this issue is addressing your customer’s needs and wants, even during unprecedented times. Instead of blasting your products on your customers, Prizm’s ability to undertake any problem can help personify business to create a long-term/ on-going relationship with your customer to listen to their needs.
The Technical Aspects
As society evolves, so does our personal interests and habits, which keeps you on your toes in search of modern methods to present your promotional messages. Consistently keeping up with trends, our team will be able to generate the most eyeballs for your video by converting it to a format that is suitable for your consumers and the next consumer generation.
To stay on track with the ‘tech-savvy’ generation, it is our responsibility to guide you onto the right path to generate videos on the go and a fitting format for users. Keep in mind, most videos are watched daily on a mobile device, this means it needs to be both vertical and horizontal. Prizm’s forte lies to make videos more palatable to viewers, in the sense that we acknowledge what physical format is more suited for each social media platform. From our experience with Facebook social videos, we know to handle our videos in a vertical matter as it has a 90% completion rate as opposed to horizontal videos.
If you haven’t heard already, bite-size videos are now the stars of digital marketing. The unorthodox power of shortening your video will develop a brand’s character without losing your audience’s attention; simply learning the brand’s purpose and why the product is for you will be digested by consumers within minutes. With our strategic ways, we will craftily select crucial information to create a snappy and memorable nugget-size content for your viewer’s pleasure. Not only will the short and sweet video be appealing, but it mimics a conversation between you and your audience, and it will simply win them over as it shows them that they’re your number one priority.