They say a picture is worth a thousand words, if that is true then, a video must be worth a million. The combination of visuals and audio allows producers to use an element of storytelling that words may not capture. The higher the ability to captivate and engage the audience, the more successful it will be. As said by Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell” as everyone loves a good story particularly, an emotional one to connect and sympathise with it.
Its all about being connectedThe defining feature to allure your audiences is the employment of emotional connection. Think about any relationship you have in your life; emotions are enhancements to these relationships. It is the building block for businesses to devise meaningful connections and trust with your consumers. At the very core, this sentimental bond will have your audience to not have a doubt in their mind about your brand’s promotional messages and have a wholly understanding of their selling point.
The Technical AspectsAs society evolves, so does our personal interests and habits, which keeps you on your toes in search of modern methods to present your promotional messages. Consistently keeping up with trends, our team will be able to generate the most eyeballs for your video by converting it to a format that is suitable for your consumers and the next consumer generation.
To stay on track with the ‘tech-savvy’ generation, it is our responsibility to guide you onto the right path to generate videos on the go and a fitting format for users. Keep in mind, most videos are watched daily on a mobile device, this means it needs to be both vertical and horizontal. Prizm’s forte lies to make videos more palatable to viewers, in the sense that we acknowledge what physical format is more suited for each social media platform. From our experience with Facebook social videos, we know to handle our videos in a vertical matter as it has a 90% completion rate as opposed to horizontal videos.
Bite-size VideosIf you haven’t heard already, bite-size videos are now the stars of digital marketing. The unorthodox power of shortening your video will develop a brand’s character without losing your audience’s attention; simply learning the brand’s purpose and why the product is for you will be digested by consumers within minutes. With our strategic ways, we will craftily select crucial information to create a snappy and memorable nugget-size content for your viewer’s pleasure. Not only will the short and sweet video be appealing, but it mimics a conversation between you and your audience, and it will simply win them over as it shows them that they’re your number one priority.
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