About the Project

月黑風高森羅殿，有班衰鬼胡作妄為﹐搞到閻王雪都要瞓身逐個捉！ 

#林雪一秒變閻王 #雪雪我實撐你㗎 #鬼死咁多獎品 #死都唔好錯過 #下面見 #滴滴賞

Challenge

Riding the success of Law Lan’s viral video in the previous year, the client aims to further solidify brand’s reputation on sustainable environmental protection and the awareness of rPET bottle among the public. At the same time, another core objective of the campaign was to promote its loyaty program and recruit CRM members.

Results

We recruited 林雪 as Yamaraja to narrate an story about the reincarnation of a rPET bottle and its afterlife. An interactive mobile campaign built for members recruitment was advertised and retargeted to the viewers of the viral video to maximize the conversion. KOL coverage further created buzz in the social media space.