HBS集團 - 電子商務系統

疫情令美容行業大受影響，但隨著近年數碼轉型嘅大趨勢發展，行業亦開始結合線上科技及線下服務（OMO），改善顧客服務體驗同時推動業務增長！

HBS集團早前與PRIZM合作計劃數碼轉型：透過為MediLASE及Clinicz建立一站式電子商務平台（eCommerce），24/7全天候讓客人了解療程及登記優惠，突破以往人對人嘅服務模式，就可以隨時隨地為更多潛在客人提供服務。

今次數碼轉型亦重點改善客戶關係管理（CRM）之流程：透過分析客戶過往線上線下嘅消費與行為軌跡，有助企業規劃完善嘅客戶歷程追蹤機制，並以社交媒體廣告或SMS作媒介，向客戶介紹適合嘅服務及優惠，就能制定精準而有效嘅再行銷方案（Remarketing），從而顯著提高整體轉換率！

HBS Group - E-Commerce & CRM Integration

While the COVID-19 crisis has hit the beauty industry hard, some beauty groups have managed to minimise the impact by embracing digital transformation and integration of their online and offline touch points to improve customer experience!

Recently HBS has joined force with PRIZM and led a successful digital transformation for MediLASE and Clinicz. By establishing an one-stop eCommerce platform, clients can know more about the service plans and promotions at 24/7. E-commerce breaks the boundaries of traditional human-to-human business model, enabling brands to provide services to potential clients anytime and anywhere.

The enhancement of CRM is also one of the focal points of the transformation. By analysing the previous purchase history and the customer behavioural pattern, brands are enabled to design a comprehensive customer journey with advanced tracking capability. With multi marketing channels such as social media ads and chatbot/SMS, brands spread the personalised service and promotion communication to customers. The precise and effective re-marketing strategy increases the conversion rates as a whole from each stage in the funnel!

#HBSGroup #MediLASE #Clinicz #eCommerce #CRM #SocialMedia #PrizmDigital