育兒大小事項都會令媽媽手忙腳亂，品牌都希望能夠根據媽媽的孕期，及時提供適時嘅協助同埋資訊， 俾到更好嘅用戶體驗一眾媽媽們！?⁣

#Mustela 早前與Prizm合作，設計及建立以大數據為基礎嘅親子會會員計劃；透過會員平台中嘅懷孕認證程序，品牌能有效建立全面嘅媽媽會員資料庫，從而提供最適切相關嘅育兒資訊及優惠。⁣

會員平台中更有專為不同懷孕階段嘅媽媽而設嘅教學專區：利用後台數據分析程序，系統會根據各媽媽會員嘅懷孕期分成三大類別，針對媽媽們妊娠周期及需要而提供相應短片教學，並配合短訊提示會員有關更新；當中短訊嘅累積點擊率接近五成，有效引導會員至網站瀏覽相關資訊。⁣

透過智能會員計劃，品牌於短短兩個月期間已吸引超過二千位新會員，亦有助品牌與舊有顧客建立更緊密及長期嘅關係，從而長遠增加銷售轉換率。⁣

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Taking care of a newborn is no doubt exhausting. Brands can effortlessly deliver a great customer experience to parents if they are able to provide appropriate timely assistance based on the mother's stages of pregnancy!?⁣

Prizm joined forces with Mustela and developed the Big Data-Driven CRM Membership Programme. WIth the aid of the “Mum Verification Process” on the member portal, it enables Mustela to establish an all-round membership database. It allows the brand to provide the personalised promotion and tips to different mums based on their stages and needs.⁣

In the member portal, a learning corner is established for mums in their different stages of pregnancy. By analyzing member data, the system automatically categorize the users into 3 groups. The corresponding tutorial videos are delivered to the members based on their stages of pregnancy with automated SMS reminder. While the open rates reach almost 50%, the SMS campaign effectively directs members to their website for further detailed information. ⁣⁣

With the help of the intelligent CRM Membership Programme, the brand has successfully gained over 2000 new members within 2 months. Besides building a close and long-term relationship with the mothers, it also improves the sales conversion in the long run.