The Objective

WTC more 世貿中心, an iconic shopping mall offering mid-priced youth fashion and dining, would like to bring happiness to their customers by launching a happy emoji campaign in Summer. 

Of course, the mall also would like to drive customers from online to offline by launching in both Facebook tab game and an interactive Kiosk machine.

What We Did

We developed a facial recognition camera campaign and was launched on both online (Facebook) and offline (Kiosk machine) platforms. 

In order to drive sales in the mall, customers are required to make a purchase at any store. Wtc more will also donate a sum of money to The Women's Federation for World Peace Hong Kong for every participation. The participant who received the most likes in the campaign will be awarded a HK$3000 voucher. We also engaged with different celebrities including Zoie Tam (譚凱琪) and Andrew Yuen (袁文傑), and other KOLs to promote the campaign.

The Results

The campaign has recruited 2,400+ participants during the period. The program has successfully drawn customers' eyeballs and delivered a positive brand image for the mall.