Client

Team

Evita Tse, Anky Tsang, Ryan Lam, Susán Chan, Courtney Chung

Gum Chan, Ellen Lam, Tat Lam

Kaiser Ng, Keyvin Wong, Hei Chan, Steven Kwan, Zoe Ho

Objectives
 

  • Enhance awareness of Manulife’s well-rounded health and protection services for people from various life stages
  • Educate the audience to adopt a broader perspective on health, highlighting Manulife’s role as your supportive partner in their journey towards a healthier lifestyle.
  • Reinforce Manulife’s branding, relevancy and reputation as your top choice for health & protection offerings

 

Digital & Social Strategy

  • To align with the campaign objective and promote Manulife's Health & Protection (H&P) products, Prizm developed a catchy social concept 【宏利帶領健康新闊度】, communicating the message of achieving a "better" life through broader protection in an engaging way.
  • Unlike previous collaborations featuring Ben Sir, this social campaign features dynamic young KOLs Soho and Hui Yin, who have 548K fans on their YouTube channel "試當真 Trial & Error to connect with a broader, younger demographic.
  • To amplify the campaign's overall impact, we collaborated with additional KOLs and organized an offline truck eventfeaturing engaging activities. This generated significant social media buzz and enhanced brand exposure both online and offline, reaching all age groups of the audience.

 

Execution
Prizm team actively participated in every stage of the work process, from ideating the digital & social strategy to implementation.

Online Approach

  • 2 Teaser Video & 3 Launch Social Video
    In collaboration with HuiYin and Soho, we created two teaser videos showcasing their behind-the-scene footages to draw audience’s attention, and three social videos focused on key services, receiving positive feedback.

 

  • Collaboration with KOLs & Channels
    By collaborating with various influencers such as Mill Milk, 波仔Boris & Family, and Shoot La Due (拍住先), we have developed diverse content angles that effectively highlight brand attributes and educate the audience about Manulife's products through a soft selling approach.

 

Offline Approach

  • We invited the Hui Yi and Soho to an offline activation event, where interactive activities like a capsule machine and celebrity appearances attracted passersby. This enhanced brand exposure and reinforced the campaign message.

 

 

Result

Social exposure

  • Total Interaction: Over 98,000 interactions, demonstrating strong engagement and interest from a broad audience.
  • Total Views: Over 8,200,000
  • The wave of positive comments across all KOL platforms demonstrated the campaign's strong appeal.

 

Hui Yin & Soho – IG comments

 

Other collaborated KOLs & Channels – YouTube & IG comments

 

Repost stories

 

 

Client

Team

Evita Tse, Anky Tsang, Ryan Lam, Susán Chan, Courtney Chung

Gum Chan, Ellen Lam, Tat Lam

Kaiser Ng, Keyvin Wong, Hei Chan, Steven Kwan, Zoe Ho

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