The Background

HK Express is Hong Kong’s only low-cost carrier (LCC). They offer convenient and reliable air travel to destinations around Asia including many top cities. Prizm as their retainer agency for social and digital campaigns, we optimize their social media presence, and boost engagement with their sizable follower base, and eventually utilize social as a major channel for conversion and community management (customer inquires).

What We Did

For this campaign, HK Express partnered up with a local illustrator Johnee A.K.A Galaman 903 as the main KOL and also engaged with 903 DJ as the host in the Facebook live broadcast. 

The concept was to launch a flash mob live video on HK Express's Facebook page, and Galaman travelled to various locations across Hong Kong with the exact location to be revealed at the very last minute. The hints were given out to the audience thru Galaman's drawing. In order to win a free ticket, the participant has to be the first to arrive at the spot. Teaser of the event was advertised on Galaman's and 麻利's social media channels.