Challenge

We are always attracted by different kinds of dazzling beauty products when browsing. However, when clients encounter the non-user-friendly booking interface, the shopping impulse of customers can be obliterated in an instant! 

Solution

NARS, as one of the international beauty brands, realized this potential shortcoming.

To facilitate the booking process smoothly, Prizm joined forces with NARS, and successfully built an all-in-one Facebook Chatbot and payment system. The technology of conversational commerce helps potential customers to finish the whole booking process with ease, which can greatly increase conversion rate and enhance customer experience.

As the development of AI chatbot technology is maturing, corporations can utilize the Facebook Chatbot - remain human-like, while more instant and convenient way to provide customer service: The online consultation and booking process can be facilitated; The labor force can be reduced; And it can also cater the needs of clients anytime and anywhere.

Besides, system integration allows frontend staff to manage booking and orders systematically, and the backend staff of NARS can also get a clear overview of booking reports and statistics through a backend portal. It helps NARS to gain further behavior analysis with big data, and then incorporate data into a long-term strategic plan effectively!