Background

With over 1.5 billion monthly active users across 180 countries, it is crucial to engage customers on a platform that is widely accessible. Whatsapp business allows companies to create a verified official channel to communicate and disperse messages to their clients; furthermore, chatbot with automated reply is also enabled through simple technical setup.

Customer are then able to receive and make inquiries about specific products 24/7, especially when e-commerce has become a trend, hence instant feedback to customers has been increasingly important.