#Digital #Data #Payment

PRIZM.

Transcends The Average Digital Lens

Our Delivery.

Inspiration.

Conversion.

Retention.

Started off as a boutique digital marketing agency in Hong Kong, PRIZM Group has grown into a global digital marketing agency that conjugates innovative technology, marketing creativity and data insights to deliver best of breed solutions to clients needing end to end digital transformation & marketing solutions. Being an experienced digital marketing agency, our team understand the market and harness their knowledge to drive for success across a wide range of industries.

PRIZM digital marketing agency was founded with the belief that for a brand to be digital, it is more than translating content from print to new media, and we have to exceed what a traditional online advertising agency or online marketing agency delivers. Rather it is a mindset transformation of how digital innovations and business operations are knitted together seamlessly.

【The Flash】Apple iOS 14 New Privacy Policy

With the Apple iOS 14 rollout, the updates on user privacy issues have raised awareness of digital marketers. By showing full-page ads on mainstream newspaper, Facebook shows worries and concerns on the effectiveness of the ads reaching targeted customers. Let’s explore the new iOS14 user privacy issues and the actual effects on digital marketing advertisement at a glance!

Rethink.

Digital

Data

Payment

Digital

As a digital marketing agency in Hong Kong, we believe being digital is more than translating content from print to new media, rather it is a mindset transformation of how different components should be interconnected with digital innovations. Marring creativity and technology, only marketing campaign with a holistic digital approach capture and engage audience.

Data

We all know data is the fuel for analytics, and often that is all what we have. By digging into the data, more opportunities and trends can be explored. It is the effort of data scientists & analytics tools that allow us to pull insights and actionable strategies from the the data oceans of un-modelled data. We strive to personalise and refine customer experience as insight driven marketing shall prevail over intuition.

Payment

Digital payment has been around for decades, often regarded merely as a tool for collecting monies, , while it actually can achieve more and play a significant role in the customer journey. Particularly for e-commerce, not only it affects the rate of conversion, payment data collected thru with process of tokenisation provides immense values for understanding one's customer journey in the current omni-channel environment.

At A Glance.

The digital marketing agency is a team of 200 employees across 5 global offices including Hong Kong, China, New Zealand, Singapore and Canada.

We, as an online advertising agency, have built as substantial track record of delivering effective digital online advertising solutions to excel in the digital world.

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Recent Work.

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The Flash.

Instagram - Age Limit For Branded Content Post

As an online advertising agency in Hong Kong, it is common to take age targeting as one of our main marketing approach. Instagram is now adding post-level age limit setting on the platform, which helps brands to promote products effectively within a limited budget.⁣ Due to certain brands or products (e.g. alcohol and drug) are only targeting a specific age group, with the new option, brands can restrict only people reaching a certain age...

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Facebook - New Pages Experience

Facebook page still matters for digital marketing in Hong Kong. Heading into 2021, Facebook will be rolling out new features to the existing Facebook page system including a redesigned layout, the removal of page ‘Like’ button, bumped public figures’ comments, updated admin control, the safety and integrity verification, and a new Q&A format. In particular, the removal of page ‘like’ button has caught marketers’ eye with the shift of focus to page follow...

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Instagram - Guides

Recently Instagram started publishing three new content sharing formats to all users, Instagram Guides. This new feature allows creators to share consolidated contents easily😉⁣ Guides provide options for users to collect Instagram posts from themselves and other users, organize contents in a blog post format, and also share Guides content to Instagram Stories... ⁣

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Client Partners.