The Background

 

 

Have you ever speculated how daily items like chips and A4 papers were created according to Mathematics theories? Mathematics is often perceived as academic and dull to the general audience, making it difficult to engage a broader audience on social media. Innovative and creative ways are therefore needed for Hang Lung Mathematic Awards - To Infinitity to present mathematical concepts that only appeal to a niche group, while maintaining the content quality to ensure accuracy.

 

The Objective

• To effectively grow the total number of followers and increase engagement on Hang Lung Mathematic Awards - To Infinitity's social media platforms within the niche market of mathematics enthusiasts
• To make Mathematics concepts more accessible and fun to both secondary students and the public with attention-grabbing visuals, pop culture trends and famous quotes from mathematicians
• To inspire people to think beyond traditional Mathematics with advanced level of topics

 

The Solution

• Built, gathered and expanded a community of Mathematics enthusiasts on Facebook
• Developed an engaging follower-centric content strategy featured comprehensive topic series that leveraged informative and up-to-date topics related to Mathematics, complemented by interactive engagement formats and visually appealing graphics.
• Incorporate questions at the end of the social media content to foster thought-provoking discussions among followers curious about Mathematics fun facts and trivia.
• The answers to these questions were shared in a separate Facebook comment section, allowing us to connect with our audiences. It can also stimulate academic discussion among followers and nurture our growing community of Mathematics enthusiasts.

The Sparkling Spots

• NOT DULL BUT FUN - As the first movers in our local market to share academic math knowledge on social media platforms, we leverage interesting daily scenarios to delve into seemingly dry and uninteresting academic mathematical concepts, and to captivate and stimulate the interest of younger generations. Our aim is to present information in an engaging and refreshing tone that resonates with our audience to make academic math accessible and relevant to the budding minds in our community.

 

• BE DOWN-TO-EARTH - Mathematics, often considered complex and distant, can be challenging to understand and apply in practical contexts. To bridge this gap, we demonstrate how mathematical concepts are integrated into daily life and common objects. By using everyday scenarios and necessities as topics to introduce and explain complex mathematical concepts, we aim to create bite-sized content that is both engaging and easier to digest, while making math more accessible and interesting to a wider audience.

 

• INTERACTION IS KEY - The page transcends the traditional one-way information delivery approach, instead fostering an interactive platform that promotes Mathematics knowledge exchange and academic discourse, with the page admin actively engaging with the community by sharing more in-depth mathematic logic in comment section, which created a dynamic space for individuals with shared interests and preferences.

 

• NO ADS ONLY ORGANIC - Thought-provoking content is the cornerstone of generating organic engagement without paying a penny. Our content direction, designed to engage both math enthusiasts and outsiders alike, incorporates gamification and question-asking techniques that not only attract engagement but facilitate thinking and discussion among our audience.

 

The Result

• Significant growth in the number of followers on both Facebook and Instagram
• Successfully formed a community of Mathematics lovers where they exchanged and shared thoughts with each other on the social media platforms
• Received excellent post engagement & positive feedback from the audience, thanks to the appealing visuals and informative content