Challenge

Fierce competitions during Halloween Period
Nearly every shopping mall in HK has attractive decoration & event to celebrate Halloween in these years. We need to create something different to help Fashion Walk stand out among the peers and to offer people an unique experience & reason for them to join the event. 

Not just “Come & Go”
Another challenging task is how to raise the online to offline conversion rate, so that people are willing to go to and stay in the mall, and thus to spend more for increasing revenue.

Solutions

Echoing mall’s event, we created the digital campaign “Twisted Fairy Tale”. With Face & motion detection technology, users would be able to discover their “inner self” and transform into the evil creature that has taken over them. The influence of the campaign was further amplified by a redemption programme, a strong social media plan and ad placement support.