Challenge

After conducting an in-depth social listening study for HKIA, we found that HKIA had negative social reputation combined with low engagement and participation rate on its Facebook page

Results

• Create a series that captures the lives of people working at the airport
• Re-engage the audience to project a positive social image of HKIA
• Total impressions and engagements: 800,000+ and 20,000 respectively in just three weeks